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wp.org search vs our merit ranking: “eula”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “eula”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

J

Ranked above its merit

JTZL's Bot Maze shows at wp.org #8 but places #12 on merit, a gap of 4 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #5 on merit, 4.7★ from 5040 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #1 2 Privacy Policy Generator, Terms & Conditions, GDPR, CCPA, Cookie Policy & Disclaimer Templates – WPLP Legal Pages 10K+ · 4.7★ (93) wp.org #3 1 too low 3 Legal Pages – Privacy Policy, Terms & Conditions, GDPR, CCPA, and Cookie Notice Generator 8K+ · 4.3★ (29) wp.org #2 1 too high 4 Payment Page – Stripe Payment Forms for Donations, Subscriptions & Recurring Payments 200+ · 5.0★ (22) wp.org #6 ↑1 2 too low 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #15 10 too low 6 GDPR CCPA Compliance & Cookie Consent Banner 1K+ · 5.0★ (6) wp.org #4 ↑1 2 too high 7 Atlant Security 800+ · 5.0★ (8) wp.org #5 2 too high 8 T Terms Before Download 70+ · 4.7★ (3) wp.org #7 ↓1 1 too high 9 SiteFort Security – Malware Scanner, Firewall, Login Security & Hardening 50+ · 5.0★ (5) wp.org #12 3 too low 10 Dolutech Blacklist Protect 40+ · 5.0★ (4) wp.org #11 1 too low 11 Statnive – Privacy-first Analytics + Revenue Reports for WooCommerce 30+ · 0.0★ (0) wp.org #10 1 too high 12 J JTZL's Bot Maze 40+ · 5.0★ (1) wp.org #8 4 too high 13 Quantely Activity 10+ · 5.0★ (1) wp.org #9 4 too high 14 TrustBrain IP Access Control 10+ · 0.0★ (0) wp.org #13 1 too high 15 MDL Local Geo Lookup 30+ · 0.0★ (0) wp.org #14 1 too high 16 Coldtill Self-Hosted Crypto Payment Gateway — · 0.0★ (0) wp.org #17 1 too low 17 I InfographicNinja WP — · 0.0★ (0) wp.org #18 ↓1 1 too low 18 ifthenpay | Payments for GravityForms — · 0.0★ (0) wp.org #19 ↓1 1 too low 19 InkDNA – Fingerprinted Downloads — · 0.0★ (0) wp.org #20 1 too low 20 BimBeau Privacy Analytics — · 5.0★ (1) wp.org #16 4 too high 21 ifthenpay | Payments for Ninja Forms — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 ifthenpay | Payments for WPForms — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Tailwatch – Security, Backups, Monitoring & Management 10+ · 0.0★ (0) wp.org #24 1 too low 24 BanzaiStyle — Layout Inspector for Elementor — · 5.0★ (1) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.