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wp.org search vs our merit ranking: “fake order”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fake order”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Anti Fake Orders & IP Blocker shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 300+ installs carry it up the search order; its 1.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Login & Register Customizer – Forms, Popup, Profile & WooCommerce places #6 on merit, 4.8★ from 254 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #3 ↑1 1 too low 3 Checkout Shield for WooCommerce – Stop Fake Orders, Spam Bots & Card Testing 400+ · 5.0★ (5) wp.org #2 1 too high 4 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #11 7 too low 5 Fraud Prevention For WooCommerce and EDD 4K+ · 3.7★ (23) wp.org #4 ↓1 1 too high 6 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #16 10 too low 7 Notivo Notification for WooCommerce 5K+ · 4.3★ (80) wp.org #10 3 too low 8 Product Attachment for WooCommerce 6K+ · 4.5★ (24) wp.org #8 9 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #7 2 too high 10 Notiqoo – Order Notification & Customer Chat for WooCommerce 1K+ · 4.8★ (19) wp.org #9 1 too high 11 Add to Cart Redirect for WooCommerce 6K+ · 4.9★ (101) wp.org #18 7 too low 12 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #14 2 too low 13 Block Specific Spam Woo Orders 1K+ · 5.0★ (10) wp.org #12 1 too high 14 Shipping Method Display Style for WooCommerce 2K+ · 4.6★ (21) wp.org #17 3 too low 15 CAPTCHA 4WP – Antispam CAPTCHA solution for WordPress 100K+ · 3.2★ (269) wp.org #24 9 too low 16 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #21 ↑1 5 too low 17 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #13 4 too high 18 Hide Shipping Method For WooCommerce 10K+ · 4.0★ (25) wp.org #22 ↓2 4 too low 19 Shop as Client for WooCommerce – Manual, Phone & Email Orders 500+ · 5.0★ (9) wp.org #19 20 Mass Pages/Posts Creator 1K+ · 4.2★ (17) wp.org #20 ↑1 21 Checkout Guard – Block Fake Orders, Spam & Fraud for WooCommerce 90+ · 5.0★ (2) wp.org #6 15 too high 22 Conditional Payment Methods for WooCommerce 1K+ · 5.0★ (3) wp.org #23 ↑1 1 too low 23 Sarkar IT Fake Order Protector 20+ · 0.0★ (0) wp.org #15 8 too high 24 Anti Fake Orders & IP Blocker 300+ · 1.0★ (2) wp.org #5 19 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.