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wp.org search vs our merit ranking: “game of life”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “game of life”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 6K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Login places #4 on merit, 4.3★ from 366 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Personal Dictionary – Vocabulary Games, Memory Games 70+ · 4.8★ (8) wp.org #1 2 WidgetKit for Elementor – Lightweight Elementor Addons, Widgets & Templates 7K+ · 4.5★ (35) wp.org #6 ↑1 wp.org ranks it 4 places below merit 3 Drip – Marketing Automation for WooCommerce 1K+ · 5.0★ (4) wp.org #2 wp.org ranks it 1 place above merit 4 Social Login 4K+ · 4.3★ (366) wp.org #14 wp.org ranks it 10 places below merit 5 Discontinued Product Stock Status for WooCommerce 500+ · 4.4★ (10) wp.org #5 6 Zlick Paywall 100+ · 5.0★ (10) wp.org #8 ↑1 wp.org ranks it 2 places below merit 7 Dynamic QR Code 5K+ · 5.0★ (8) wp.org #7 ↑11 8 Creator LMS – WordPress LMS Plugin for Coaches, Cohorts & Course Creators 100+ · 5.0★ (16) wp.org #12 wp.org ranks it 4 places below merit 9 Topic Progression Using Storyline/Captivate for LearnDash 400+ · 4.0★ (4) wp.org #4 wp.org ranks it 5 places above merit 10 ReplyBox – Better WordPress Comments 60+ · 4.8★ (6) wp.org #10 ↓2 11 MyCryptoCheckout – Bitcoin, Ethereum, and 100+ altcoins for WooCommerce 8K+ · 4.3★ (49) wp.org #24 wp.org ranks it 13 places below merit 12 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #3 wp.org ranks it 9 places above merit 13 Exchange Rates 800+ · 4.2★ (10) wp.org #23 ↑1 wp.org ranks it 10 places below merit 14 GutenDraw – Visualize Ideas with Excalidraw 100+ · 5.0★ (2) wp.org #9 ↑1 wp.org ranks it 5 places above merit 15 Thim Blocks 300+ · 0.0★ (0) wp.org #11 wp.org ranks it 4 places above merit 16 List2Play Servers 10+ · 0.0★ (0) wp.org #13 wp.org ranks it 3 places above merit 17 Adventurebook 10+ · 0.0★ (0) wp.org #15 wp.org ranks it 2 places above merit 18 LS oEmbed support for Scratch Mit 100+ · 0.0★ (0) wp.org #17 wp.org ranks it 1 place above merit 19 U US Lottery Results & AI Stats (NichebrAI) — · 0.0★ (0) wp.org #19 ↑1 20 threadi Now Pages — · 0.0★ (0) wp.org #20 ↑1 21 Lifetime Popups – Spin to Win & Email Optin — · 0.0★ (0) wp.org #21 ↑1 22 Patrons Tips — · 5.0★ (1) wp.org #18 ↑1 wp.org ranks it 4 places above merit 23 Antradus AI Lite — AI SEO Content Writer & Image Creator — · 5.0★ (1) wp.org #22 ↑1 wp.org ranks it 1 place above merit 24 Growfund – Ultimate Donation & Crowdfunding Solution 100+ · 1.0★ (1) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.