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wp.org search vs our merit ranking: “geolite”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “geolite”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ad Fuz – AI Ad Manager, Ad Inserter, Popup Ads & Banner Rotator shows at wp.org #9 but places #15 on merit, a gap of 6 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

IP Geo Block places #5 on merit, 4.2★ from 95 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 iQ Block Country 20K+ · 3.9★ (166) wp.org #1 2 Email Notification on Login 1K+ · 3.8★ (11) wp.org #3 1 too low 3 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #2 1 too high 4 SellKit – Funnel builder and checkout optimizer for WooCommerce to sell more, faster 7K+ · 4.9★ (156) wp.org #16 ↓4 12 too low 5 IP Geo Block 7K+ · 4.2★ (95) wp.org #22 ↓5 17 too low 6 WP-Shabbat 10+ · 5.0★ (8) wp.org #19 ↓5 13 too low 7 Visitors Online by BestWebSoft 1K+ · 3.5★ (11) wp.org #17 ↓4 10 too low 8 Statnive – Privacy-first Analytics + Revenue Reports for WooCommerce 30+ · 0.0★ (0) wp.org #5 3 too high 9 Quantely Activity 10+ · 5.0★ (1) wp.org #4 5 too high 10 WPLocation – Geolocation and Country Rules — · 0.0★ (0) wp.org #7 3 too high 11 BimBeau Privacy Analytics — · 5.0★ (1) wp.org #6 5 too high 12 AVAR Server Monitor 20+ · 0.0★ (0) wp.org #10 ↓1 2 too high 13 Cybexsoft Shield — · 5.0★ (1) wp.org #8 ↓1 5 too high 14 Swirv — · 0.0★ (0) wp.org #11 ↓1 3 too high 15 Ad Fuz – AI Ad Manager, Ad Inserter, Popup Ads & Banner Rotator — · 5.0★ (1) wp.org #9 ↓1 6 too high 16 WPSwings AI Popup Generator — · 0.0★ (0) wp.org #12 4 too high 17 Country Specific Menu Items 10+ · 4.5★ (4) wp.org #20 ↓5 3 too low 18 Aegra Site Monitor — · 0.0★ (0) wp.org #13 ↓2 5 too high 19 Limit Login Countries 40+ · 3.8★ (4) wp.org #24 ↓5 5 too low 20 ReactWoo Geo Core — · 0.0★ (0) wp.org #14 6 too high 21 GreenPNG — · 0.0★ (0) wp.org #15 6 too high 22 Indetpha Data Health — · 0.0★ (0) wp.org #18 4 too high 23 Geo Redirects Lite 10+ · 3.0★ (2) wp.org #21 ↓5 2 too high 24 G Geo-Captcha & Geo-Blacklist 10+ · 3.0★ (1) wp.org #23 ↓5 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.