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wp.org search vs our merit ranking: “goto connect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “goto connect”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

S

Ranked above its merit

Salesmate Integration for Contact Form 7 shows at wp.org #14 but places #24 on merit, a gap of 10 places. Its 50+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Uncanny Automator – MCP Server + Automation MCP for Claude & ChatGPT 40K+ · 4.9★ (157) wp.org #1 2 WP Telegram Login & Register 800+ · 4.9★ (37) wp.org #2 3 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #6 wp.org ranks it 3 places below merit 4 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1,148) wp.org #7 wp.org ranks it 3 places below merit 5 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #4 wp.org ranks it 1 place above merit 6 Form to Chat App ⚡️ 2K+ · 4.7★ (10) wp.org #5 wp.org ranks it 1 place above merit 7 Shiprocket 10K+ · 2.7★ (20) wp.org #3 wp.org ranks it 4 places above merit 8 Blocs Developer 70+ · 5.0★ (3) wp.org #9 wp.org ranks it 1 place below merit 9 Cost Calculator & Cost Estimation 100+ · 5.0★ (3) wp.org #10 ↑1 wp.org ranks it 1 place below merit 10 XTX Integration for Netatmo 10+ · 5.0★ (2) wp.org #8 wp.org ranks it 2 places above merit 11 GoTo’s Contact Center Webchat 100+ · 0.0★ (0) wp.org #11 ↓1 12 Altoviz for WooCommerce 10+ · 0.0★ (0) wp.org #13 wp.org ranks it 1 place below merit 13 S Salesmate Add-On for Gravity Forms 30+ · 5.0★ (1) wp.org #12 wp.org ranks it 1 place above merit 14 FreelanceBo Sentra Control — · 0.0★ (0) wp.org #16 wp.org ranks it 2 places below merit 15 S Salesmate Messenger 10+ · 0.0★ (0) wp.org #17 wp.org ranks it 2 places below merit 16 Sell Ads – Sell your ad space. Without middleman. 10+ · 5.0★ (1) wp.org #15 wp.org ranks it 1 place above merit 17 AI News 10+ · 0.0★ (0) wp.org #20 wp.org ranks it 3 places below merit 18 UptimeMonster Site Monitor 100+ · 0.0★ (0) wp.org #19 wp.org ranks it 1 place below merit 19 Admail Signup Forms — · 0.0★ (0) wp.org #21 wp.org ranks it 2 places below merit 20 iEnterprise CRM Lead Capture — · 0.0★ (0) wp.org #23 wp.org ranks it 3 places below merit 21 KENT CamCall — · 0.0★ (0) wp.org #24 wp.org ranks it 3 places below merit 22 SHIIP 10+ · 5.0★ (1) wp.org #22 23 WP User Chat 10+ · 3.0★ (2) wp.org #18 wp.org ranks it 5 places above merit 24 S Salesmate Integration for Contact Form 7 50+ · 3.0★ (1) wp.org #14 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.