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wp.org search vs our merit ranking: “guttenberg”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “guttenberg”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GIF Master – Awesome GIFs with Giphy and Tenor shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NextScripts: Social Networks Auto-Poster places #8 on merit, 3.3★ from 617 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Slider by Soliloquy – Responsive Image Slider for WordPress 30K+ · 4.7★ (1025) wp.org #1 2 annasta Filters for WooCommerce 1K+ · 4.8★ (44) wp.org #2 3 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #4 ↑2 1 too low 4 Publitio 400+ · 5.0★ (41) wp.org #10 6 too low 5 Inline Spoilers 1K+ · 4.6★ (14) wp.org #6 ↓2 1 too low 6 Hide Posts 20K+ · 4.7★ (22) wp.org #9 3 too low 7 MOBILOOK — Mobile View & Mobile‑Friendly Test 1K+ · 4.9★ (27) wp.org #11 ↑1 4 too low 8 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #17 9 too low 9 Responsive Starter Templates – Elementor Templates & Starter Sites 10K+ · 4.5★ (39) wp.org #15 6 too low 10 ( (Simply) Guest Author Name 2K+ · 4.7★ (23) wp.org #13 3 too low 11 iChart – Easy Charts and Graphs 300+ · 5.0★ (4) wp.org #5 6 too high 12 Medialist 800+ · 5.0★ (6) wp.org #7 5 too high 13 CM Answers – Discussion Forum Plugin for WordPress Q&A 300+ · 3.8★ (86) wp.org #16 3 too low 14 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #18 ↑3 4 too low 15 GIF Master – Awesome GIFs with Giphy and Tenor 3K+ · 5.0★ (1) wp.org #3 12 too high 16 APH Prism Syntax Highlighter 90+ · 3.9★ (7) wp.org #12 ↓1 4 too high 17 Store Hours for WooCommerce 2K+ · 2.8★ (30) wp.org #21 ↑1 4 too low 18 XML Sitemap for Google 100+ · 0.0★ (0) wp.org #8 10 too high 19 SmartLink Dynamic URLs 20+ · 5.0★ (2) wp.org #22 ↑1 3 too low 20 UiCore Elements – Free widgets and templates for Elementor 40K+ · 0.0★ (0) wp.org #19 ↑1 1 too high 21 Experience API for LearnPress by GrassBlade 200+ · 5.0★ (1) wp.org #14 7 too high 22 WPMktgEngine 20+ · 0.0★ (0) wp.org #23 1 too low 23 DirectoryPress – Business Directory And Classified Ad Listing 600+ · 3.0★ (2) wp.org #20 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.