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wp.org search vs our merit ranking: “hire me button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hire me button”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Portfolio Block – The Ultimate Project & Portfolio Builder shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 800+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) places #10 on merit, 4.8★ from 93 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #3 1 too low 3 Basic Google Maps Placemarks 2K+ · 4.4★ (51) wp.org #6 3 too low 4 Disable Bulk Smush Limit of Smush Image Optimization 3K+ · 4.5★ (15) wp.org #4 5 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #8 ↓1 3 too low 6 Hire Me Widget 20+ · 4.2★ (5) wp.org #2 4 too high 7 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #7 ↑1 8 Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #12 ↑3 4 too low 9 Dynamic Team Manager – Team Member Showcase with grid, slider, table Elementor widget & shortcode 900+ · 4.6★ (25) wp.org #9 10 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #15 ↓2 5 too low 11 HA Font Color Customizer 300+ · 4.9★ (17) wp.org #11 ↓1 12 Stripe Payment Forms by WP Full Pay – Accept Credit Card Payments, Donations & Subscriptions 8K+ · 4.2★ (26) wp.org #13 ↓1 1 too low 13 C Child Theme Creator by Orbisius 10K+ · 4.0★ (44) wp.org #20 ↓1 7 too low 14 Price Update: Bulk Pricing Editor for WooCommerce 1K+ · 4.0★ (10) wp.org #10 ↑1 4 too high 15 Terms and Conditions per Product for WooCommerce 700+ · 4.6★ (13) wp.org #16 ↓2 1 too low 16 HA Background Color Customizer 100+ · 4.9★ (11) wp.org #19 ↓1 3 too low 17 Portfolio Block – The Ultimate Project & Portfolio Builder 800+ · 5.0★ (2) wp.org #5 12 too high 18 Employee, Leave and Recruitment Management System – Crew HRM 100+ · 5.0★ (9) wp.org #22 ↓2 4 too low 19 GDPR CCPA Compliance & Cookie Consent Banner 1K+ · 5.0★ (6) wp.org #17 2 too high 20 G GFit Virtual Tryon 20+ · 5.0★ (1) wp.org #14 6 too high 21 Advanced Button for Block Editor — · 0.0★ (0) wp.org #23 ↓2 2 too low 22 RaCar Message Me 10+ · 5.0★ (1) wp.org #18 ↓2 4 too high 23 TranslateRocket – Free Multilingual Translation, Unlimited Languages 90+ · 0.0★ (0) wp.org #24 ↓1 1 too low 24 Sales Igniter Rentals & Bookings Lite 10+ · 5.0★ (1) wp.org #21 ↑3 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.