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wp.org search vs our merit ranking: “ip 2 content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ip 2 content”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

IP Locator shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3221 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #2 1 too low 2 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #1 1 too high 3 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1138) wp.org #3 4 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #5 1 too low 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #10 ↑1 5 too low 6 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #9 ↑9 3 too low 7 Server IP & Memory Usage Display 20K+ · 4.9★ (40) wp.org #7 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #19 ↑1 11 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 ↓1 7 too low 10 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #17 7 too low 11 Geolocation IP Detection 20K+ · 4.7★ (59) wp.org #11 ↓2 12 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #22 ↑1 10 too low 13 User IP and Location 3K+ · 4.2★ (9) wp.org #4 9 too high 14 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #21 ↑1 7 too low 15 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #23 8 too low 16 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #8 8 too high 17 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 ↑1 3 too low 18 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #24 6 too low 19 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #14 5 too high 20 Advanced Floating Content Lite 7K+ · 4.1★ (30) wp.org #13 7 too high 21 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #15 ↑1 6 too high 22 Content Mask 1K+ · 5.0★ (9) wp.org #12 10 too high 23 Current Year, Symbols and IP Shortcode 10K+ · 5.0★ (5) wp.org #18 ↑1 5 too high 24 IP Locator 500+ · 5.0★ (1) wp.org #6 18 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.