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wp.org search vs our merit ranking: “ip to country”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ip to country”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

IP Locator shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Statistics – Simple, privacy-friendly Google Analytics alternative places #11 on merit, 4.1★ from 760 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #2 wp.org ranks it 1 place below merit 2 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #1 wp.org ranks it 1 place above merit 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #5 ↑7 wp.org ranks it 2 places below merit 4 Login IP & Country Restriction 8K+ · 4.6★ (52) wp.org #3 wp.org ranks it 1 place above merit 5 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #7 wp.org ranks it 2 places below merit 6 IP Location Block 10K+ · 4.5★ (35) wp.org #4 wp.org ranks it 2 places above merit 7 IP2Location Country Blocker 30K+ · 4.1★ (128) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 iQ Block Country 20K+ · 3.9★ (166) wp.org #8 ↓2 9 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #15 ↑3 wp.org ranks it 6 places below merit 10 Country State City Dropdown CF7 5K+ · 4.9★ (30) wp.org #9 ↓1 wp.org ranks it 1 place above merit 11 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #18 ↑5 wp.org ranks it 7 places below merit 12 Geolocation IP Detection 20K+ · 4.7★ (59) wp.org #16 wp.org ranks it 4 places below merit 13 Loginizer 1M+ · 4.8★ (1,033) wp.org #24 wp.org ranks it 11 places below merit 14 Country & Phone Field Contact Form 7 40K+ · 4.5★ (41) wp.org #17 wp.org ranks it 3 places below merit 15 Country Code For Elementor Form Telephone Field 10K+ · 5.0★ (8) wp.org #13 wp.org ranks it 2 places above merit 16 User IP and Location 3K+ · 4.2★ (9) wp.org #10 ↓1 wp.org ranks it 6 places above merit 17 R Restrict Products by Country & Country Catalogs for WooCommerce 200+ · 4.7★ (15) wp.org #19 wp.org ranks it 2 places below merit 18 Advanced Country Blocker 2K+ · 5.0★ (6) wp.org #14 wp.org ranks it 4 places above merit 19 Country Access Blocker 1K+ · 5.0★ (3) wp.org #12 ↓2 wp.org ranks it 7 places above merit 20 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #23 ↓1 wp.org ranks it 3 places below merit 21 Product Visibility by Country for WooCommerce 400+ · 4.3★ (4) wp.org #20 wp.org ranks it 1 place above merit 22 S Show Visitor IP 300+ · 3.6★ (5) wp.org #21 ↑3 wp.org ranks it 1 place above merit 23 IP Locator 500+ · 5.0★ (1) wp.org #11 wp.org ranks it 12 places above merit 24 IP & Country Blocker Lite 300+ · 5.0★ (1) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.