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wp.org search vs our merit ranking: “land flood”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “land flood”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CloudScale Cyber & DevTools shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor places #5 on merit, 5.0★ from 55 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #1 2 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #2 3 ActivityPub 6K+ · 4.9★ (40) wp.org #3 4 Comments – GraphComment | AI-Moderated Comment System 400+ · 4.7★ (30) wp.org #5 wp.org ranks it 1 place below merit 5 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #18 wp.org ranks it 13 places below merit 6 Create 6K+ · 4.3★ (25) wp.org #21 wp.org ranks it 15 places below merit 7 SecurynAI – Security, Firewall, Malware Scan, and Vulnerability Alerts 70+ · 5.0★ (1) wp.org #4 wp.org ranks it 3 places above merit 8 SecureLite Security – Firewall, Malware Scanner & Attack Simulation 10+ · 5.0★ (2) wp.org #9 wp.org ranks it 1 place below merit 9 ProofShield — · 0.0★ (0) wp.org #7 wp.org ranks it 2 places above merit 10 SpamAnvil – AI Anti-Spam & Comment Spam Protection 20+ · 5.0★ (1) wp.org #6 wp.org ranks it 4 places above merit 11 Webmarka Ad Click Protection for Google Ads 10+ · 0.0★ (0) wp.org #8 wp.org ranks it 3 places above merit 12 Lestari Importer for Woo with Shopee 20+ · 0.0★ (0) wp.org #10 wp.org ranks it 2 places above merit 13 Agentimus – AI SEO, llms.txt & MCP for AI Agents 10+ · 5.0★ (2) wp.org #17 wp.org ranks it 4 places below merit 14 AcrossAI Abilities Manager – WordPress Abilities for Claude, ChatGPT & Any AI Agent 100+ · 0.0★ (0) wp.org #11 wp.org ranks it 3 places above merit 15 sigora Area Map — · 0.0★ (0) wp.org #13 wp.org ranks it 2 places above merit 16 Crates Product Image Processor for WooCommerce 10+ · 0.0★ (0) wp.org #14 wp.org ranks it 2 places above merit 17 Agent Toolbelt – Safe Site Operations for AI Agents 10+ · 0.0★ (0) wp.org #15 wp.org ranks it 2 places above merit 18 CloudScale Cyber & DevTools 10+ · 5.0★ (1) wp.org #12 wp.org ranks it 6 places above merit 19 EveryPage – PDF Viewer, Flipbook Embeds & Reader Analytics — · 0.0★ (0) wp.org #16 wp.org ranks it 3 places above merit 20 Order Communication for WooCommerce – Order Chat & Customer Messages — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place above merit 21 Agentic Daisy AI Agent Firewall – Approvals, Audit & Undo for MCP — · 0.0★ (0) wp.org #20 wp.org ranks it 1 place above merit 22 Turk SEM Search Intent — · 0.0★ (0) wp.org #22 23 Octa Forms — · 0.0★ (0) wp.org #23 24 BackHAUS Email Campaigns for WooCommerce — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.