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wp.org search vs our merit ranking: “mot search”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mot search”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DT Bulk Content Studio shows at wp.org #6 but places #10 on merit, a gap of 4 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #2 ↓1 1 too low 2 WPS Limit Login 100K+ · 4.9★ (83) wp.org #3 1 too low 3 Speed Contact Bar 4K+ · 4.6★ (56) wp.org #4 1 too low 4 Rapid Car Check 200+ · 4.2★ (5) wp.org #1 ↑1 3 too high 5 Rencontre – Dating Site 200+ · 3.8★ (49) wp.org #5 6 F FAQ Block For Gutenberg 4K+ · 4.4★ (8) wp.org #10 4 too low 7 myEasyCompta – Invoicing, Accounting & Quotes Plugin for WordPress 20+ · 5.0★ (4) wp.org #8 1 too low 8 CDI – Collect and Deliver Interface for Woocommerce 200+ · 5.0★ (3) wp.org #14 6 too low 9 Garage Companion Kit — · 0.0★ (0) wp.org #7 2 too high 10 DT Bulk Content Studio 40+ · 5.0★ (1) wp.org #6 4 too high 11 Amaso AI – GEO & AI Search Visibility — · 0.0★ (0) wp.org #9 2 too high 12 Sitevorx — · 5.0★ (2) wp.org #16 4 too low 13 Import YouTube videos as WP Posts 80+ · 3.3★ (7) wp.org #20 7 too low 14 Visibility Doctor for WooCommerce — · 0.0★ (0) wp.org #11 3 too high 15 SAM Optirank — · 0.0★ (0) wp.org #12 3 too high 16 EZDIGI Tool — · 0.0★ (0) wp.org #13 3 too high 17 GothAmazon 10+ · 0.0★ (0) wp.org #15 2 too high 18 Import Tweets as WP Posts 20+ · 5.0★ (2) wp.org #22 4 too low 19 Blue Editoria : Content workflow — · 0.0★ (0) wp.org #17 2 too high 20 D DVLA Search 40+ · 0.0★ (0) wp.org #18 2 too high 21 Nút gọi All In One – Vnet Media 10+ · 0.0★ (0) wp.org #19 2 too high 22 Viet Nam saleor for WooCommerce 50+ · 5.0★ (1) wp.org #21 1 too high 23 D Dev Content Blocks 200+ · 5.0★ (1) wp.org #24 1 too low 24 T TopBible for WordPress 10+ · 4.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.