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wp.org search vs our merit ranking: “nap”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “nap”, we agree with wp.org on the top plugin, and our order differs from theirs on 2 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Amazon payment services shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance places #2 on merit, 4.7★ from 62 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Csomagpontok és Címkék WooCommerce-hez 7K+ · 5.0★ (27) wp.org #1 2 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #18 ↓1 16 too low 3 AI-O Optimiser 40+ · 0.0★ (0) wp.org #2 1 too high 4 Sadad QA Payment 200+ · 0.0★ (0) wp.org #3 1 too high 5 CitePin — · 5.0★ (2) wp.org #6 ↓1 1 too low 6 IdealMedia NAP Manager — · 0.0★ (0) wp.org #4 ↓1 2 too high 7 Nexal SEO — · 0.0★ (0) wp.org #5 ↑4 2 too high 8 Local Business Schema Generator by StackDev 10+ · 0.0★ (0) wp.org #7 ↓1 1 too high 9 Axeptio – Cookie Banner – GDPR Consent & Compliance with a friendly touch 8K+ · 5.0★ (4) wp.org #22 ↓1 13 too low 10 Rank Forge – SEO Score, Schema, Sitemap & Redirects 10+ · 0.0★ (0) wp.org #8 ↓1 2 too high 11 Site-First SEO 10+ · 0.0★ (0) wp.org #9 ↓1 2 too high 12 Puzzlelisting – Multi-Location Manager — · 0.0★ (0) wp.org #10 2 too high 13 ContactSweep by Rank Secure – Find Outdated Phone Numbers, Emails & Addresses — · 0.0★ (0) wp.org #11 2 too high 14 FoundHint – Local SEO, Schema & Google Business Profile Manager — · 0.0★ (0) wp.org #13 1 too high 15 Brightery Search Optimization Toolkit — · 0.0★ (0) wp.org #14 ↓1 1 too high 16 Simple SEO 400+ · 5.0★ (2) wp.org #23 ↓1 7 too low 17 ABDS SEO — · 0.0★ (0) wp.org #15 ↓1 2 too high 18 Baloa Structure Auditor for SEO — · 0.0★ (0) wp.org #16 ↓1 2 too high 19 Dibsy Checkout for WooCommerce 50+ · 0.0★ (0) wp.org #17 ↓1 2 too high 20 TWT AEO Ultimate — · 0.0★ (0) wp.org #19 ↓1 1 too high 21 OmnifyWP eCommerce — Fast Online Store, Digital Downloads & Global Payments — · 0.0★ (0) wp.org #20 1 too high 22 Fatora Payment Gateway 60+ · 0.0★ (0) wp.org #21 ↓2 1 too high 23 Amazon payment services 100+ · 3.5★ (2) wp.org #12 11 too high 24 AIO Tools (All in One Tools) 100+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.