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wp.org search vs our merit ranking: “neon light”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “neon light”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AllTerrain Forms – Survey Builder, Quiz Builder & Contact Form shows at wp.org #18 but places #24 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #2 1 too low 2 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #3 1 too low 3 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #6 ↓1 3 too low 4 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #5 ↑1 1 too low 5 Neon Channel Product Customizer Free 40+ · 5.0★ (1) wp.org #1 4 too high 6 Right Click Ban – Disable Right Click & Content Copy Protection 400+ · 4.3★ (7) wp.org #11 5 too low 7 Digital Clock 200+ · 4.3★ (3) wp.org #4 3 too high 8 OXP Breaking News Ticker 100+ · 5.0★ (3) wp.org #8 ↑1 9 WP Helper Premium 1K+ · 3.6★ (8) wp.org #12 ↑1 3 too low 10 LMSCrafter Gradient Text for Elementor 100+ · 5.0★ (2) wp.org #10 11 Webcrome Neon Sign Customizer for WooCommerce — · 0.0★ (0) wp.org #9 ↓1 2 too high 12 MWR Hit Counter 100+ · 5.0★ (1) wp.org #7 5 too high 13 Ahime Neon Sign Configurator for WooCommerce — · 0.0★ (0) wp.org #13 ↓1 14 Seasonal Effects & Notice Bar (formerly Halloween Animations) 100+ · 0.0★ (0) wp.org #16 2 too low 15 AVE – Elementor & Gutenberg Addons 30+ · 5.0★ (1) wp.org #14 1 too high 16 Mini Gallery 10+ · 0.0★ (0) wp.org #19 3 too low 17 Unlimited Elements Blocks Library 500+ · 5.0★ (1) wp.org #15 2 too high 18 CursorCraft – Cursor Builder for Elementor 10+ · 0.0★ (0) wp.org #20 2 too low 19 KudoMetrics Google Preferred Sources Button – 40+ Custom Styles 10+ · 0.0★ (0) wp.org #21 2 too low 20 ButtonCraft Animated Buttons – With Click Analytics — · 5.0★ (1) wp.org #17 3 too high 21 DigiFest 10+ · 0.0★ (0) wp.org #22 1 too low 22 Comma Sense — Sync CSV to Table — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Aiodify Content Protection — · 0.0★ (0) wp.org #24 ↓1 1 too low 24 AllTerrain Forms – Survey Builder, Quiz Builder & Contact Form 10+ · 4.0★ (2) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.