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wp.org search vs our merit ranking: “nova poshta”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “nova poshta”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

UA Checkout shows at wp.org #13 but places #18 on merit, a gap of 5 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #1 2 SmartyParcel – DHL Express, GLS, InPost & Nova Post for WooCommerce 7K+ · 4.6★ (56) wp.org #2 3 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #4 1 too low 4 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #7 ↓2 3 too low 5 Shipping of Nova Poshta for WooCommerce 10+ · 5.0★ (2) wp.org #3 2 too high 6 TrackFree – All-In-One WooCommerce Order Tracking 100+ · 3.6★ (5) wp.org #8 ↓2 2 too low 7 Nova Post for WooCommerce 100+ · 0.0★ (0) wp.org #5 ↓1 2 too high 8 CatCode Delivery with Nova Poshta for WooCommerce 20+ · 0.0★ (0) wp.org #6 ↑1 2 too high 9 HugeProfit: Inventory, Profit & Finance – CRM for WooCommerce 20+ · 0.0★ (0) wp.org #9 ↓1 10 ELEMENTARNO Ukraine for WooCommerce — · 0.0★ (0) wp.org #11 1 too low 11 anyCRM for WooCommerce — · 0.0★ (0) wp.org #12 ↓2 1 too low 12 Shipping via Nova Poshta for WooCommerce — · 5.0★ (2) wp.org #19 ↓3 7 too low 13 LiqPay payment gateway for WooCommerce 50+ · 5.0★ (1) wp.org #10 ↓1 3 too high 14 CatCode IBAN Smart Invoice — · 0.0★ (0) wp.org #14 ↓2 15 Integrate NP Shipping 10+ · 5.0★ (2) wp.org #20 ↓3 5 too low 16 SMT Toolkit for WooCommerce — · 0.0★ (0) wp.org #15 ↓4 1 too high 17 CatCode Returns & Exchanges Manager for WooCommerce — · 0.0★ (0) wp.org #16 ↓3 1 too high 18 UA Checkout — · 5.0★ (1) wp.org #13 5 too high 19 CatCode Shipping with Ukrposhta for WooCommerce — · 0.0★ (0) wp.org #18 ↓3 1 too high 20 TrackingMore Order Tracking for WooCommerce (Free plan available) 700+ · 4.0★ (2) wp.org #17 ↓3 3 too high 21 W Woo NovaPoshta. Электронная накладная 10+ · 3.0★ (2) wp.org #21 ↓3

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.