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wp.org search vs our merit ranking: “number ticker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “number ticker”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

News Ticker Widget for Elementor shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 4K+ installs carry it up the search order; its 4.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos places #8 on merit, 4.7★ from 252 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #1 2 Cryptocurrency Widgets – Price Ticker & Coins List 6K+ · 4.8★ (191) wp.org #2 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 5 too low 4 N News Ticker for Elementor 2K+ · 4.8★ (40) wp.org #4 5 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #10 5 too low 6 Stock Market Ticker 2K+ · 3.7★ (15) wp.org #3 3 too high 7 Stock Ticker 2K+ · 4.4★ (21) wp.org #5 2 too high 8 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #14 ↓1 6 too low 9 N news ticker benaceur 1K+ · 5.0★ (25) wp.org #7 2 too high 10 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #11 1 too low 11 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #16 5 too low 12 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #12 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↑4 7 too low 14 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #19 ↓4 5 too low 15 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #21 ↑1 6 too low 16 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #24 8 too low 17 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #13 ↑1 4 too high 18 WPB Addons for Elementor – News Ticker, Timeline, Team & More Widgets 3K+ · 3.8★ (11) wp.org #9 9 too high 19 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #6 13 too high 20 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #15 ↑2 5 too high 21 Product Open Pricing (Name Your Price) for WooCommerce 6K+ · 4.1★ (19) wp.org #22 ↓1 1 too low 22 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #23 1 too low 23 GS WooCommerce Product Slider, Product Carousel, Grid, Ticker, List & Masonry 300+ · 4.0★ (8) wp.org #18 5 too high 24 Ember News Ticker & Scrolling Text 10+ · 5.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.