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wp.org search vs our merit ranking: “officers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “officers”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TicketSource Ticket Shop shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 800+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP DSGVO Tools (GDPR) 10K+ · 4.0★ (116) wp.org #1 2 GDPR Data Request Form 5K+ · 4.9★ (14) wp.org #2 3 GDPR 10K+ · 4.3★ (58) wp.org #4 1 too low 4 Mortgage Calculators WP 2K+ · 4.7★ (10) wp.org #3 1 too high 5 Mortgage Calculator 1K+ · 3.9★ (13) wp.org #6 1 too low 6 WebDefender Security – Protection & AntiSpam 1K+ · 4.0★ (18) wp.org #10 4 too low 7 TRUENDO | GDPR Compliant Cookie Manager 600+ · 4.3★ (6) wp.org #9 2 too low 8 SilverStream Privacy Toolkit for POPIA 10+ · 5.0★ (3) wp.org #8 9 Flywire for WooCommerce 100+ · 5.0★ (1) wp.org #7 2 too high 10 Mortgage Rates 300+ · 4.0★ (2) wp.org #5 5 too high 11 Easy Zillow Reviews 60+ · 0.0★ (0) wp.org #12 1 too low 12 NetLeader Aviator 10+ · 5.0★ (2) wp.org #20 8 too low 13 Loi 25 Comply 20+ · 0.0★ (0) wp.org #13 14 Designil PDPA Thailand 3K+ · 0.0★ (0) wp.org #14 15 Unstoppable Voting, Polls & Elections 10+ · 0.0★ (0) wp.org #15 16 Hello Poppet 10+ · 0.0★ (0) wp.org #16 17 P Planetary Company Search for Companies House — · 0.0★ (0) wp.org #17 18 Y Yumyoda CopWatchdog — · 0.0★ (0) wp.org #18 19 EH Mortgage Calculator – Loan & Amortization Calculator 10+ · 0.0★ (0) wp.org #19 20 Lenderd Mortgage Application — · 0.0★ (0) wp.org #21 1 too low 21 Webcraft Forms 10+ · 0.0★ (0) wp.org #22 1 too low 22 Connect for WooPilot AI – Operations & Analytics via Telegram for WooCommerce — · 0.0★ (0) wp.org #23 1 too low 23 MortgageCalculator.me Widget — · 0.0★ (0) wp.org #24 1 too low 24 TicketSource Ticket Shop 800+ · 1.0★ (1) wp.org #11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.