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wp.org search vs our merit ranking: “og checkout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “og checkout”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Homerunner shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 70+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #1 2 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #3 1 too low 3 AI Open Graph Image Generator – OpenGraph.xyz 100+ · 5.0★ (2) wp.org #2 1 too high 4 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #15 ↓5 11 too low 5 LiveLang – Smart Multilingual Visual Translator 30+ · 5.0★ (5) wp.org #7 ↓1 2 too low 6 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #20 ↑3 14 too low 7 Tranzly™ – AI Translation & Multilingual 7K+ · 5.0★ (1) wp.org #4 ↓1 3 too high 8 OG Pilot Dynamic Open Graph Images — · 0.0★ (0) wp.org #6 ↑1 2 too high 9 Jane Menu 200+ · 0.0★ (0) wp.org #8 1 too high 10 Konto Checkout for WooCommerce — · 0.0★ (0) wp.org #9 1 too high 11 Prime SEO – AI SEO, LLMs.txt Generator, AI Bots Manager & AI Crawler Stats 100+ · 5.0★ (2) wp.org #17 6 too low 12 GetSEOAgent — AI Bulk SEO Chat 90+ · 0.0★ (0) wp.org #11 ↑2 1 too high 13 EIMSKIP 30+ · 0.0★ (0) wp.org #12 ↑2 1 too high 14 Static Porter 100+ · 5.0★ (1) wp.org #10 ↑1 4 too high 15 GLS Click&Ship (Denmark) 100+ · 0.0★ (0) wp.org #13 ↑2 2 too high 16 TranslateRocket – Free Multilingual Translation, Unlimited Languages 100+ · 0.0★ (0) wp.org #16 ↑3 17 Super Duper SEO Title and Description 20+ · 0.0★ (0) wp.org #18 1 too low 18 Automatic Multilingual AI Translation by Autoglot 100+ · 5.0★ (1) wp.org #14 ↑2 4 too high 19 DataCaptia – Open Graph plugin for WordPress 20+ · 0.0★ (0) wp.org #19 ↑1 20 Netgíró Payment Gateway for WooCommerce 300+ · 0.0★ (0) wp.org #21 1 too low 21 Holio Shipping 10+ · 0.0★ (0) wp.org #24 ↓3 3 too low 22 AIO Tools (All in One Tools) 100+ · 5.0★ (1) wp.org #22 23 FastOG — Dynamic Social Cards & Link Previews for WooCommerce — · 5.0★ (1) wp.org #23 24 Homerunner 70+ · 2.0★ (1) wp.org #5 19 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.