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wp.org search vs our merit ranking: “parcelshop”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “parcelshop”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DPD Baltic Shipping shows at wp.org #5 but places #12 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 2.7★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Maximum, Minimum and Multiple Quantity for WooCommerce Shops 3K+ · 4.4★ (36) wp.org #1 2 SmartyParcel – DHL Express, GLS, InPost & Nova Post for WooCommerce 7K+ · 4.6★ (56) wp.org #3 wp.org ranks it 1 place below merit 3 Portugal States (Distritos) for WooCommerce 5K+ · 5.0★ (9) wp.org #2 wp.org ranks it 1 place above merit 4 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #6 wp.org ranks it 2 places below merit 5 WPify Woo – Withdrawal, CRN/VAT, QR payments, Heureka and more for WooCommerce 5K+ · 4.9★ (49) wp.org #8 wp.org ranks it 3 places below merit 6 NIF (Num. de Contribuinte Português) for WooCommerce 5K+ · 5.0★ (8) wp.org #4 wp.org ranks it 2 places above merit 7 Flat Rate per State/Country/Region for WooCommerce 1K+ · 4.3★ (35) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Portugal CTT Tracking for WooCommerce 500+ · 5.0★ (5) wp.org #7 wp.org ranks it 1 place above merit 9 Royal Mail Shipping Calculator for WooCommerce 1K+ · 4.4★ (8) wp.org #9 ↓1 10 Shop as Client for WooCommerce – Manual, Phone & Email Orders 500+ · 5.0★ (9) wp.org #14 ↓2 wp.org ranks it 4 places below merit 11 Invoicing with InvoiceXpress for WooCommerce – Free 100+ · 5.0★ (11) wp.org #16 wp.org ranks it 5 places below merit 12 DPD Baltic Shipping 2K+ · 2.7★ (13) wp.org #5 wp.org ranks it 7 places above merit 13 Stock Exporter for WooCommerce 1K+ · 4.9★ (7) wp.org #18 wp.org ranks it 5 places below merit 14 Taxonomy/Term and Role-based Discounts for WooCommerce 200+ · 4.4★ (8) wp.org #17 wp.org ranks it 3 places below merit 15 Sold Individually for WooCommerce Product Variations 700+ · 5.0★ (5) wp.org #21 ↓1 wp.org ranks it 6 places below merit 16 Portugal DPD Pickup and Lockers network for WooCommerce 200+ · 4.3★ (4) wp.org #12 ↑1 wp.org ranks it 4 places above merit 17 Magic URL Coupon for WooCommerce 100+ · 5.0★ (2) wp.org #11 wp.org ranks it 6 places above merit 18 Product Assembly / Gift Wrap / … Cost for WooCommerce 300+ · 4.0★ (4) wp.org #15 wp.org ranks it 3 places above merit 19 Free shipping + Flat rate and hide other methods for WooCommerce 200+ · 3.7★ (3) wp.org #13 ↑1 wp.org ranks it 6 places above merit 20 Sendy 300+ · 0.0★ (0) wp.org #19 wp.org ranks it 1 place above merit 21 Swotzy for WooCommerce 100+ · 0.0★ (0) wp.org #20 ↑1 wp.org ranks it 1 place above merit 22 Feed KuantoKusta for WooCommerce – Free 100+ · 0.0★ (0) wp.org #22 23 dgtl-labs Shipping with GLS for WooCommerce — · 0.0★ (0) wp.org #23 24 Express One Shipment 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.