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wp.org search vs our merit ranking: “parsedown”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “parsedown”, we and wp.org disagree on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Content Bridge — AI Content Generator with Topic Clusters & Internal Linking shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Age Gate places #4 on merit, 4.6★ from 64 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #3 2 too low 2 Markup Markdown 1K+ · 5.0★ (11) wp.org #2 3 Simple Calendar – Google Calendar Plugin 50K+ · 3.8★ (397) wp.org #11 ↑1 8 too low 4 Age Gate 40K+ · 4.6★ (64) wp.org #13 ↑1 9 too low 5 picu – Online Photo Proofing Gallery 2K+ · 4.7★ (55) wp.org #14 ↑1 9 too low 6 Import Markdown – Versatile Markdown Importer 2K+ · 5.0★ (1) wp.org #1 5 too high 7 Markdown Shortcode 80+ · 5.0★ (3) wp.org #5 2 too high 8 CSV to HTML 300+ · 5.0★ (22) wp.org #23 ↑1 15 too low 9 Bitcoin and Altcoin Wallets 50+ · 4.8★ (27) wp.org #24 15 too low 10 Import Meetup Events – Meetup Sync & Event Aggregator for WordPress 300+ · 4.7★ (19) wp.org #20 ↑1 10 too low 11 B Blog-in-Blog 800+ · 5.0★ (16) wp.org #22 ↑1 11 too low 12 Pods Gravity Forms Add-On 1K+ · 5.0★ (7) wp.org #15 ↑1 3 too low 13 MediaBlaster – Video CMS, Vimeo Import, Live TV & Podcasts 200+ · 3.9★ (14) wp.org #19 6 too low 14 Git it Write – Write posts from GitHub 100+ · 4.7★ (7) wp.org #17 ↑1 3 too low 15 Kreebi AI Website Builder 40+ · 5.0★ (1) wp.org #4 11 too high 16 Ai Auto Tool Content Writing Assistant All in One 40+ · 4.1★ (8) wp.org #21 ↑1 5 too low 17 Fangtao MD IO 10+ · 0.0★ (0) wp.org #7 ↑2 10 too high 18 ERA Markdown Importer 10+ · 5.0★ (1) wp.org #6 12 too high 19 {eac}Doojigger Readme Extension for WordPress — · 0.0★ (0) wp.org #9 ↑1 10 too high 20 Deftmind Hookwright – Webhooks, REST API, Data Display & AI Chat — · 0.0★ (0) wp.org #10 ↑1 10 too high 21 AI Content Bridge — AI Content Generator with Topic Clusters & Internal Linking — · 5.0★ (1) wp.org #8 ↓1 13 too high 22 Kotaqx Poster — · 0.0★ (0) wp.org #12 ↑1 10 too high 23 C ContentGecko Connector 60+ · 5.0★ (1) wp.org #16 ↑1 7 too high 24 BlogSEO 90+ · 5.0★ (1) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.