Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “password less”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “password less”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Custom Code (LESS/CSS/JS) – Live editing shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder places #12 on merit, 4.8★ from 808 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #2 ↑1 3 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #4 ↑4 1 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 ↑1 2 too low 5 Loginizer 1M+ · 4.8★ (1033) wp.org #5 6 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #3 ↓1 3 too high 7 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #7 ↓3 8 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #9 1 too low 9 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #11 ↑1 2 too low 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #14 4 too low 11 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #12 1 too low 12 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #18 6 too low 13 WP Reset 300K+ · 4.8★ (1014) wp.org #22 ↓1 9 too low 14 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #10 4 too high 15 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #8 ↑3 7 too high 16 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (560) wp.org #21 ↑3 5 too low 17 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #19 2 too low 18 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #23 ↓3 5 too low 19 Google Authenticator 20K+ · 4.3★ (135) wp.org #17 2 too high 20 Featherweight 10K+ · 4.1★ (45) wp.org #16 ↓1 4 too high 21 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #20 1 too high 22 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #24 2 too low 23 Easy Custom Code (LESS/CSS/JS) – Live editing 100+ · 5.0★ (3) wp.org #13 10 too high 24 Password for WP 200+ · 0.0★ (0) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.