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wp.org search vs our merit ranking: “prettyphoto”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “prettyphoto”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

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Ranked above its merit

Disable Fullscreen Editor Mode shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 20+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cool Timeline (Horizontal & Vertical Timeline) places #8 on merit, 4.7★ from 333 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Photonic Gallery & Lightbox for Flickr, SmugMug & Others 10K+ · 4.8★ (193) wp.org #2 ↑1 1 too low 2 Responsive Lightbox & Gallery 100K+ · 4.9★ (2003) wp.org #4 2 too low 3 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #3 ↓1 4 PrettyPhoto – Simple Lightbox Plugin 2K+ · 2.8★ (15) wp.org #1 3 too high 5 Gallery – Photo Albums Plugin 2K+ · 3.8★ (277) wp.org #5 ↑1 6 MaxGalleria 1K+ · 4.4★ (65) wp.org #6 ↓1 7 Gallery by BestWebSoft – Customizable Image and Photo Galleries for WordPress 10K+ · 4.0★ (158) wp.org #12 ↑2 5 too low 8 Cool Timeline (Horizontal & Vertical Timeline) 20K+ · 4.7★ (333) wp.org #19 ↑4 11 too low 9 Easy Image Gallery 4K+ · 4.6★ (41) wp.org #10 1 too low 10 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #16 6 too low 11 Filterable Portfolio 1K+ · 4.2★ (13) wp.org #21 ↓2 10 too low 12 Image Hover Effects for Elementor 60+ · 0.0★ (0) wp.org #7 5 too high 13 Image Comparison Addon for Elementor 70+ · 0.0★ (0) wp.org #8 5 too high 14 Content Locker for Elementor 20+ · 0.0★ (0) wp.org #9 5 too high 15 R Related Post Inside Plugin 10+ · 5.0★ (3) wp.org #24 ↓3 9 too low 16 I Increase Maximum Upload file Size Limit 90+ · 5.0★ (1) wp.org #11 5 too high 17 W WP Awesome Announcements 10+ · 3.3★ (3) wp.org #22 ↓4 5 too low 18 WP Disable Sitemap 200+ · 0.0★ (0) wp.org #17 ↓1 1 too high 19 U Unik – Ultimate Pricing Table 10+ · 0.0★ (0) wp.org #18 ↓3 1 too high 20 eHive Object Details 60+ · 5.0★ (1) wp.org #15 ↓2 5 too high 21 My Reading Time Lite 10+ · 5.0★ (1) wp.org #20 ↓3 1 too high 22 Master Table for Elementor 10+ · 5.0★ (1) wp.org #23 ↓3 1 too low 23 D Disable Fullscreen Editor Mode 20+ · 2.0★ (1) wp.org #13 ↑9 10 too high 24 W WP Portfolio Gallery 10+ · 3.0★ (1) wp.org #14 ↓2 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.