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wp.org search vs our merit ranking: “propagate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “propagate”, we agree with wp.org on the top plugin, and our order differs from theirs on 2 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Coywolf SEO shows at wp.org #16 but places #22 on merit, a gap of 6 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #4 on merit, 4.8★ from 6053 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced AJAX Product Filters 50K+ · 4.7★ (387) wp.org #1 2 Joli Table Of Contents – Table of Contents with Gutenberg Block & Shortcode 7K+ · 4.9★ (43) wp.org #2 3 Music Player for WooCommerce 1K+ · 4.8★ (61) wp.org #4 1 too low 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #21 ↓1 17 too low 5 Product Lister for eBay 70+ · 3.1★ (8) wp.org #3 2 too high 6 Music Player for Easy Digital Downloads 200+ · 5.0★ (3) wp.org #5 1 too high 7 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #24 ↓2 17 too low 8 Reference Manager for WordPress with Footnotes, Citations, Bibliographies, Tooltips and Glossary 60+ · 5.0★ (2) wp.org #6 2 too high 9 E Elmspur Cascade – Dropdown Redirect 10+ · 0.0★ (0) wp.org #7 2 too high 10 ProWebExp – Network Members Sync — · 0.0★ (0) wp.org #8 2 too high 11 Orbit One — · 0.0★ (0) wp.org #9 2 too high 12 LolaCore for FSE 10+ · 0.0★ (0) wp.org #10 ↑2 2 too high 13 A Artificial Poets Reusable Components CDN — · 0.0★ (0) wp.org #11 2 too high 14 aGo Legal — · 0.0★ (0) wp.org #12 ↓2 2 too high 15 FloGPT Chat Widget — · 0.0★ (0) wp.org #13 2 too high 16 CookieHug — · 0.0★ (0) wp.org #15 ↓1 1 too high 17 Maradigma — · 0.0★ (0) wp.org #17 ↓1 18 Australcode Uniform Images – Product Image Resize Without Cropping for WooCommerce 10+ · 0.0★ (0) wp.org #18 ↓1 19 Emerge Campaigns — · 5.0★ (1) wp.org #14 ↓1 5 too high 20 Shopping Ads Solutions — · 0.0★ (0) wp.org #19 ↓1 1 too high 21 Acceptrics Consent Banner — · 0.0★ (0) wp.org #20 ↓1 1 too high 22 Coywolf SEO — · 5.0★ (1) wp.org #16 ↓1 6 too high 23 DominoStock – Multi-Store Inventory Sync & Stock Manager for WooCommerce — · 0.0★ (0) wp.org #22 1 too high 24 Australcode Facturación Electrónica SII & Stock for Bsale — · 0.0★ (0) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.