Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “publish post to tumblr”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “publish post to tumblr”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Tumblr Auto Publish shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 60+ installs carry it up the search order; its 3.2★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Photo Gallery by 10Web – Mobile-Friendly Image Gallery places #8 on merit, 4.5★ from 1,581 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #1 2 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #2 3 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #4 wp.org ranks it 1 place below merit 4 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2,107) wp.org #6 wp.org ranks it 2 places below merit 5 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #5 6 Photo Gallery by Supsystic – Image Gallery, Masonry, Albums & Lightbox 20K+ · 4.6★ (498) wp.org #8 wp.org ranks it 2 places below merit 7 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1,581) wp.org #13 ↓3 wp.org ranks it 5 places below merit 9 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #12 ↑1 wp.org ranks it 3 places below merit 10 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 WP Recipe Maker 50K+ · 5.0★ (358) wp.org #15 wp.org ranks it 4 places below merit 12 Jetpack Social 30K+ · 3.3★ (74) wp.org #7 wp.org ranks it 5 places above merit 13 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #9 wp.org ranks it 4 places above merit 14 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #21 wp.org ranks it 7 places below merit 15 WP Tumblr Auto Publish 60+ · 3.2★ (9) wp.org #3 wp.org ranks it 12 places above merit 16 Nelio Content – Editorial Calendar & Social Media Auto-Posting 3K+ · 4.4★ (105) wp.org #17 wp.org ranks it 1 place below merit 17 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #23 wp.org ranks it 6 places below merit 18 Social Snap — Social Share Buttons & Click to Tweet 10K+ · 4.2★ (58) wp.org #18 19 JW Player for WordPress 1K+ · 3.8★ (29) wp.org #20 wp.org ranks it 1 place below merit 20 Syndication Links 300+ · 5.0★ (5) wp.org #19 wp.org ranks it 1 place above merit 21 Walls.io: Social Media Feed 1K+ · 3.8★ (6) wp.org #14 wp.org ranks it 7 places above merit 22 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #22 23 Infinity TNC Divi Modules 900+ · 5.0★ (1) wp.org #16 wp.org ranks it 7 places above merit 24 SocialJet 20+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.