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wp.org search vs our merit ranking: “retire”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “retire”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Recast: Bulk Edit for WooCommerce Subscriptions shows at wp.org #14 but places #18 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #4 3 too low 2 MembershipWorks – Membership, Events & Directory 2K+ · 4.4★ (37) wp.org #2 3 AC’s Retirement Age Calculator 100+ · 5.0★ (2) wp.org #1 2 too high 4 Thrive Automator 10K+ · 5.0★ (5) wp.org #3 1 too high 5 Foliopress WYSIWYG 200+ · 4.0★ (8) wp.org #8 3 too low 6 ShapedCart – WooCommerce Side Cart, Mini Cart & Floating Cart 40+ · 5.0★ (3) wp.org #7 1 too low 7 SwikWp 10+ · 5.0★ (4) wp.org #13 6 too low 8 AC’s Retirement Savings Calculator 200+ · 5.0★ (1) wp.org #5 3 too high 9 AC’s Retirement Nest Egg Calculator 80+ · 5.0★ (1) wp.org #6 3 too high 10 Yuhi — Smarter Content Controls 50+ · 0.0★ (0) wp.org #9 1 too high 11 ReadyGo Variation Spreadsheet – Bulk Edit Product Variations for WooCommerce 60+ · 0.0★ (0) wp.org #11 12 Tehnika Media Exporter & Cleaner 40+ · 0.0★ (0) wp.org #12 13 Feedliyo Lite – Social Feed & Product Feed & Review Feed 200+ · 5.0★ (1) wp.org #10 3 too high 14 IDEI Move – Backup, Migration & Restore 20+ · 0.0★ (0) wp.org #15 1 too low 15 S SOWPROG import The Events Calendar 10+ · 0.0★ (0) wp.org #16 ↑1 1 too low 16 AltCraft AI – Image SEO & Auto Alt Text Generator 10+ · 0.0★ (0) wp.org #17 ↑3 1 too low 17 Liturgical Day of the Week 10+ · 0.0★ (0) wp.org #18 ↑1 1 too low 18 Recast: Bulk Edit for WooCommerce Subscriptions — · 5.0★ (1) wp.org #14 4 too high 19 Kayce Sections – Add Content to Category & Archive Pages 10+ · 0.0★ (0) wp.org #19 ↑2 20 Flex Redirects — · 0.0★ (0) wp.org #22 ↑1 2 too low 21 S Site Diagnostics and Redirects — · 0.0★ (0) wp.org #23 ↑1 2 too low 22 InfoWebPlus: Redirect Content Manager — · 0.0★ (0) wp.org #24 2 too low 23 Gatekeep – Universal CAPTCHA & Anti-Spam for All Forms & Comments 10+ · 5.0★ (1) wp.org #20 ↓4 3 too high 24 PressLink – Vibe Code Your Site with ChatGPT, Claude or Any AI Agent — · 5.0★ (1) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.