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wp.org search vs our merit ranking: “review pilot plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “review pilot plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Multi-Carrier EasyPost Shipping Methods & Address Validation for WooCommerce shows at wp.org #11 but places #16 on merit, a gap of 5 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yotpo Product Reviews 2K+ · 4.5★ (192) wp.org #1 2 LifterLMS – WP LMS for eLearning, Online Courses, & Quizzes 10K+ · 4.8★ (393) wp.org #2 3 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #3 4 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #4 5 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #15 10 too low 6 Beky Cache Pilot 10+ · 0.0★ (0) wp.org #5 1 too high 7 Contract Pilot — · 0.0★ (0) wp.org #6 1 too high 8 FAQ Magic – AI powered FAQ generator 70+ · 5.0★ (3) wp.org #17 ↓1 9 too low 9 TrackFree – All-In-One WooCommerce Order Tracking 100+ · 3.6★ (5) wp.org #13 4 too low 10 aGo Mail Pilot — · 0.0★ (0) wp.org #8 2 too high 11 S Speed Pilot: Speed Up Your Website Performance — · 4.0★ (1) wp.org #7 4 too high 12 CXD Blog Pilot — · 0.0★ (0) wp.org #9 3 too high 13 B Boto AI Pilot (By Thaikadar ( ٹھیکیدار )) — · 0.0★ (0) wp.org #10 3 too high 14 OG Pilot Dynamic Open Graph Images — · 0.0★ (0) wp.org #12 2 too high 15 Maker Pilot – Quick Contact — · 0.0★ (0) wp.org #14 ↓1 1 too high 16 Multi-Carrier EasyPost Shipping Methods & Address Validation for WooCommerce 400+ · 5.0★ (1) wp.org #11 5 too high 17 SocialPilot – Social Media Auto Post, Management & Scheduling 100+ · 0.0★ (0) wp.org #16 ↓2 1 too high 18 Diza AI Auto-Blogger – AI Autoblog & SEO Article Writer 10+ · 0.0★ (0) wp.org #19 ↓1 1 too low 19 Circumflex Booking Airspace — · 0.0★ (0) wp.org #20 ↓1 1 too low 20 ProductImageUpscale – AI Image Upscaler — · 0.0★ (0) wp.org #21 ↓1 1 too low 21 FGX Ad — Cookie preferences 90+ · 0.0★ (0) wp.org #22 ↓1 1 too low 22 VeriRelay — · 0.0★ (0) wp.org #23 1 too low 23 Codiecool Site Assistant — · 5.0★ (1) wp.org #18 ↓1 5 too high 24 VividCart – AI Product Images for WooCommerce — · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.