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wp.org search vs our merit ranking: “roboto”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “roboto”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fontstay – Local Hosting for Google Fonts shows at wp.org #16 but places #21 on merit, a gap of 5 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin Custom Font 900+ · 4.5★ (13) wp.org #1 2 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #6 4 too low 3 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #2 1 too high 4 Document Embedder Addons for Elementor – Embed Documents in Elementor Websites 6K+ · 3.7★ (7) wp.org #3 ↑1 1 too high 5 Ultimate Watermark – Image Watermark, Image Protection & Bulk Watermarking 1K+ · 3.3★ (11) wp.org #5 ↑2 6 Openpay AR Payment Gateway 100+ · 3.7★ (3) wp.org #4 ↓1 2 too high 7 eShopLogistic Shipping Calculator 100+ · 4.6★ (5) wp.org #8 1 too low 8 Verse of the Day Widget for WP 20+ · 5.0★ (2) wp.org #7 ↓2 1 too high 9 Bookvatio 10+ · 5.0★ (2) wp.org #10 ↑11 1 too low 10 Leanpay for WooCommerce 100+ · 0.0★ (0) wp.org #9 1 too high 11 Testimonials Block – Customer Reviews, Ratings, Badges & Video Testimonials 200+ · 0.0★ (0) wp.org #11 ↓1 12 BPOTech Text Formatter with TinyMCE — · 4.5★ (2) wp.org #21 ↓2 9 too low 13 Plugtuner Radio Player 10+ · 0.0★ (0) wp.org #15 ↓2 2 too low 14 Antimanual Builder – Truly AI Powered Visual Page Builder 60+ · 5.0★ (1) wp.org #12 ↓1 2 too high 15 DevDome Bot Protection: Bot Blocker and AI Crawler Control 200+ · 5.0★ (1) wp.org #13 ↓1 2 too high 16 MAKcubes | Login Board 10+ · 0.0★ (0) wp.org #17 ↓2 1 too low 17 Image Generator – AI Auto Featured Images, Thumbnails & Post Images 20+ · 0.0★ (0) wp.org #18 ↓2 1 too low 18 GemCRM – CRM, Email Marketing, Newsletter & Marketing Automation 20+ · 5.0★ (1) wp.org #14 4 too high 19 HandyPay Payments 20+ · 0.0★ (0) wp.org #19 ↓2 20 Global Weather Pro: Weather Widget for WP 10+ · 0.0★ (0) wp.org #20 ↓2 21 Fontstay – Local Hosting for Google Fonts 10+ · 5.0★ (1) wp.org #16 5 too high 22 LocalFonts 90+ · 0.0★ (0) wp.org #22 ↓2 23 Darwin Cookie Consent 70+ · 0.0★ (0) wp.org #23 ↓1 24 Productive Style – Optimisations & Content Publishing Support 10+ · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.