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wp.org search vs our merit ranking: “share a food blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share a food blog”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Scrumptious – Recipe Cards shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More places #9 on merit, 4.7★ from 1,598 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #1 2 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #2 3 Recipe Cards For Your Food Blog from Zip Recipes 1K+ · 4.8★ (95) wp.org #3 4 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #9 ↓3 wp.org ranks it 4 places below merit 6 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #7 wp.org ranks it 1 place below merit 7 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #5 wp.org ranks it 2 places above merit 8 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #10 wp.org ranks it 2 places below merit 9 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1,598) wp.org #15 ↓5 wp.org ranks it 6 places below merit 10 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #8 wp.org ranks it 2 places above merit 11 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #4 ↑5 wp.org ranks it 7 places above merit 12 Social Boost: Giveaways, Instant win and Contests. Grow followers, shares, subscribers, traffic, referrals, sales and more 100+ · 5.0★ (25) wp.org #13 wp.org ranks it 1 place below merit 13 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #20 ↓1 wp.org ranks it 7 places below merit 14 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #19 ↓1 wp.org ranks it 5 places below merit 15 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #18 ↓2 wp.org ranks it 3 places below merit 16 Premium Portfolio Features for Phlox theme 30K+ · 4.3★ (7) wp.org #14 wp.org ranks it 2 places above merit 17 FancyPost – Post Blocks, Grids & Sliders for Block Editor and Elementor 500+ · 5.0★ (6) wp.org #16 ↓1 wp.org ranks it 1 place above merit 18 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #17 wp.org ranks it 1 place above merit 19 LovedByAI – GEO (Generative Engine Optimization) & AI SEO Plugin: AEO, llms.txt 1K+ · 4.4★ (5) wp.org #24 ↓1 wp.org ranks it 5 places below merit 20 Enter Addons – Ultimate Template Builder for Elementor 1K+ · 5.0★ (3) wp.org #23 ↓1 wp.org ranks it 3 places below merit 21 Blog News Addons For Elementor (News, Magazine and Blog Addons) 400+ · 0.0★ (0) wp.org #12 ↓1 wp.org ranks it 9 places above merit 22 Fancy Post Grid – Ultimate Post Grid Builder 300+ · 5.0★ (2) wp.org #21 ↓1 wp.org ranks it 1 place above merit 23 Scrumptious – Recipe Cards 1K+ · 5.0★ (1) wp.org #11 ↑1 wp.org ranks it 12 places above merit 24 Kata Plus – Addons for Elementor – Widgets, Extensions and Templates 300+ · 0.0★ (0) wp.org #22 ↓1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.