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wp.org search vs our merit ranking: “show hide content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “show hide content”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hide Shipping Method For WooCommerce shows at wp.org #13 but places #18 on merit, a gap of 5 places. Its 10K+ installs carry it up the search order; its 4.0★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Content Aware Sidebars – Fastest Widget Area Plugin places #10 on merit, 4.9★ from 724 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #1 2 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #2 3 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #5 ↓1 2 too low 4 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #4 ↑1 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 ↑1 2 too low 6 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #8 ↑2 2 too low 7 Hide Posts 20K+ · 4.7★ (22) wp.org #3 4 too high 8 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #10 ↑1 2 too low 9 Hide Page And Post Title 40K+ · 3.6★ (54) wp.org #6 3 too high 10 Content Aware Sidebars – Fastest Widget Area Plugin 30K+ · 4.9★ (724) wp.org #19 9 too low 11 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #11 ↑1 12 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #20 8 too low 13 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #9 ↓2 4 too high 14 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #22 ↓1 8 too low 15 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #14 1 too high 16 WC Hide Shipping Methods 20K+ · 4.2★ (44) wp.org #12 ↑1 4 too high 17 Timed Content 5K+ · 4.6★ (41) wp.org #16 1 too high 18 Hide Shipping Method For WooCommerce 10K+ · 4.0★ (25) wp.org #13 ↓4 5 too high 19 MM Title Manager — Hide Page and Post Titles 10K+ · 4.4★ (17) wp.org #15 4 too high 20 Auto Hide Admin Bar 3K+ · 4.8★ (32) wp.org #24 4 too low 21 Hide Categories and Products for Woocommerce 10K+ · 4.1★ (29) wp.org #21 ↓1 22 WP Hide Post — Hide Posts, Pages, Custom Post Types, and Control Products Visibility for WooCommerce 3K+ · 5.0★ (5) wp.org #17 5 too high 23 Hide WP Admin Notifications 3K+ · 5.0★ (1) wp.org #18 5 too high 24 Hide Archive Label 900+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.