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wp.org search vs our merit ranking: “simple sitemap”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple sitemap”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Sitemap Pages and Posts shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Link Directory – AI Powered places #12 on merit, 4.8★ from 121 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #2 1 too low 2 Simple Sitemap – Responsive HTML Sitemap for WordPress 60K+ · 3.9★ (72) wp.org #1 1 too high 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 4 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #4 5 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #7 2 too low 6 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #9 3 too low 7 Companion Sitemap Generator – Simple, Smart, and SEO-Ready 6K+ · 4.7★ (55) wp.org #10 3 too low 8 Simple XML Sitemap Generator 3K+ · 4.6★ (11) wp.org #5 3 too high 9 HTML Page Sitemap (Block and Shortcode) 10K+ · 4.4★ (24) wp.org #8 1 too high 10 WP Simple HTML Sitemap 3K+ · 4.9★ (10) wp.org #6 4 too high 11 Simple SEO 10K+ · 4.7★ (33) wp.org #12 1 too low 12 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #17 ↑2 5 too low 13 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #16 3 too low 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #21 ↓3 7 too low 15 SecuPress with Simple SSL – Simple and Performant Security 40K+ · 4.1★ (106) wp.org #22 7 too low 16 Sitemap Generator 3K+ · 3.7★ (23) wp.org #11 5 too high 17 Disable WP Sitemaps 10K+ · 5.0★ (10) wp.org #13 4 too high 18 Simple Site Map Page 10K+ · 4.3★ (6) wp.org #15 ↑2 3 too high 19 WP Sitemap Control 400+ · 5.0★ (6) wp.org #24 ↓2 5 too low 20 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #23 3 too low 21 Simple SEO 400+ · 5.0★ (2) wp.org #18 ↑2 3 too high 22 WP Sitemap Pages and Posts 1K+ · 5.0★ (1) wp.org #14 8 too high 23 Rapls Sitemap – HTML Sitemap & Post List 70+ · 5.0★ (1) wp.org #19 ↑2 4 too high 24 Lightweight Sitemap Generator 100+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.