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wp.org search vs our merit ranking: “sitewide banner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sitewide banner”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Admin Assistant shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 3.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress places #7 on merit, 4.8★ from 194 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #3 2 too low 2 Sitewide Notice WP 3K+ · 4.6★ (16) wp.org #1 1 too high 3 Event Countdown for The Events Calendar 3K+ · 4.6★ (48) wp.org #4 1 too low 4 Sitewide Discount for WooCommerce: Apply Discount to All Products 600+ · 5.0★ (4) wp.org #2 2 too high 5 LifterLMS – WP LMS for eLearning, Online Courses, & Quizzes 10K+ · 4.8★ (393) wp.org #15 ↓5 10 too low 6 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #6 ↑1 7 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #18 ↓2 11 too low 8 Easy Notification Bar 9K+ · 4.6★ (16) wp.org #7 ↑1 1 too high 9 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #13 ↓2 4 too low 10 Taxonomy/Term and Role-based Discounts for WooCommerce 200+ · 4.4★ (8) wp.org #9 1 too high 11 JobWP – Job Board Plugin for WordPress | Job Listings, Career Page & Applications 1K+ · 5.0★ (21) wp.org #19 ↓1 8 too low 12 Amazing Affiliates – Toolkit for Amazon Associates with Amazon Product Blocks and Amazon PAAPI5 / Creators API integration 600+ · 5.0★ (3) wp.org #5 ↑1 7 too high 13 Price Update: Bulk Pricing Editor for WooCommerce 1K+ · 4.0★ (10) wp.org #8 5 too high 14 wiseCampaign – WooCommerce Side Cart, BOGO Discounts, Countdown Timer & Exit Intent Popup 40+ · 5.0★ (6) wp.org #10 ↑3 4 too high 15 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #12 3 too high 16 Store Hours for WooCommerce 2K+ · 2.8★ (30) wp.org #16 ↓2 17 Wbcom Designs – BuddyPress Ads 100+ · 4.0★ (4) wp.org #14 3 too high 18 Multicollab: Content Team Collaboration and Editorial Workflow 300+ · 3.7★ (10) wp.org #22 ↓2 4 too low 19 MaxtDesign Cookie Consent – Google Consent Mode v2 70+ · 5.0★ (2) wp.org #17 ↓2 2 too high 20 Storzen – Elementor Builder with Widgets & Conversion Modules for WooCommerce — · 5.0★ (2) wp.org #21 ↓2 1 too low 21 AAWEB Announcement Bar 20+ · 0.0★ (0) wp.org #20 ↑2 1 too high 22 DiscountFlow Studio for WooCommerce – Dynamic Pricing, Quantity Discounts & Promotional Banners — · 0.0★ (0) wp.org #23 ↓2 1 too low 23 BoxBuilder for WooCommerce 60+ · 0.0★ (0) wp.org #24 1 too low 24 Smart Admin Assistant 200+ · 3.3★ (3) wp.org #11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.