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wp.org search vs our merit ranking: “smartpost”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “smartpost”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Multi-Carrier EasyPost Shipping Methods & Address Validation for WooCommerce shows at wp.org #5 but places #11 on merit, a gap of 6 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Shipping Live Rates for FedEx for WooCommerce 2K+ · 4.4★ (27) wp.org #2 ↑1 1 too low 2 E Estonian Shipping Methods for WooCommerce 1K+ · 3.9★ (7) wp.org #1 ↑1 1 too high 3 Shipping Packages for WooCommerce – Dropship from multiple locations like AliExpress, eBay, Amazon, Etsy 900+ · 4.8★ (17) wp.org #3 ↑1 4 Multi-Carrier Shippo Shipping Rates & Address Validation for WooCommerce 3K+ · 3.8★ (11) wp.org #4 ↑1 5 AfterShip Shipping: Free Shipping Labels for WooCommerce, Discounted Shipping Rates 200+ · 4.1★ (17) wp.org #10 ↑2 5 too low 6 Sticky Product Add to Cart and Checkout Bar for WooCommerce 200+ · 3.7★ (9) wp.org #11 5 too low 7 Montonio for WooCommerce 10K+ · 5.0★ (8) wp.org #21 ↑1 14 too low 8 Radio Buttons and Swatches for WooCommerce 200+ · 5.0★ (2) wp.org #6 ↑1 2 too high 9 TrackFree – All-In-One WooCommerce Order Tracking 100+ · 3.6★ (5) wp.org #7 ↑3 2 too high 10 Shipping Discount for WooCommerce 200+ · 3.7★ (3) wp.org #8 2 too high 11 Multi-Carrier EasyPost Shipping Methods & Address Validation for WooCommerce 400+ · 5.0★ (1) wp.org #5 ↑1 6 too high 12 MakeCommerce for WooCommerce 3K+ · 3.6★ (8) wp.org #19 ↑1 7 too low 13 ChitChats Shipping for WooCommerce 200+ · 5.0★ (1) wp.org #9 4 too high 14 S Shipit24 for WooCommerce 10+ · 0.0★ (0) wp.org #12 ↑1 2 too high 15 Products and Variations Visibility PRO For WooCommerce 100+ · 0.0★ (0) wp.org #13 ↑1 2 too high 16 Free Shipping Per Package For WooCommerce 60+ · 0.0★ (0) wp.org #14 ↑1 2 too high 17 Smart Post PDF – Export Blog Posts to PDF — · 0.0★ (0) wp.org #15 ↑3 2 too high 18 Multi-Carrier Shipmondo Shipping for WooCommerce 10+ · 0.0★ (0) wp.org #17 1 too high 19 Hide address fields for parcel machines LITE — · 0.0★ (0) wp.org #18 ↑1 1 too high 20 Small Package Quotes – For Customers of FedEx 30+ · 5.0★ (1) wp.org #20 ↑1 21 Z Zerys Writer Marketplace 10+ · 0.0★ (0) wp.org #22 ↑1 1 too low 22 Multi-Carrier ShipEngine Shipping Rates & Address Validation for WooCommerce 20+ · 1.0★ (1) wp.org #16 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.