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wp.org search vs our merit ranking: “spec sheets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “spec sheets”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PDF Generator for Posts & Pages – Export Any Post Type to PDF shows at wp.org #3 but places #24 on merit, a gap of 21 places. Its 90+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #2 1 too low 2 FileDeck – Document Library, Download Manager & Client Portal 100+ · 5.0★ (4) wp.org #4 2 too low 3 Email Gated Downloads 100+ · 5.0★ (1) wp.org #1 2 too high 4 PDF Generator for WordPress Elementor 1K+ · 3.6★ (23) wp.org #9 5 too low 5 WPSmartPay – Payment Forms, Invoices, Donations & Subscriptions 100+ · 4.7★ (18) wp.org #15 10 too low 6 Integration of Icecat Live 60+ · 5.0★ (2) wp.org #6 7 AJ Agent Crawl Optimizer – AI Readiness Scanner & llms.txt for WordPress 30+ · 5.0★ (3) wp.org #12 ↑2 5 too low 8 Submittal & Spec Sheet Builder — · 0.0★ (0) wp.org #5 3 too high 9 Cart PDF – Quote PDF for WooCommerce + Drag and Drop Template Builder 10+ · 0.0★ (0) wp.org #7 2 too high 10 ThemeREX Auto Dealer 10+ · 0.0★ (0) wp.org #8 2 too high 11 RTM Font Showcase — · 0.0★ (0) wp.org #10 1 too high 12 Heditra Toolkit — · 0.0★ (0) wp.org #11 1 too high 13 T TRP Catalog Enquiry Forms and Lead Logs for WooCommerce — · 5.0★ (2) wp.org #18 ↓1 5 too low 14 Comma Sense — Sync CSV to Table — · 0.0★ (0) wp.org #13 ↓1 1 too high 15 Product Compare Hub – Product Comparison Table & Catalog — · 0.0★ (0) wp.org #14 ↓1 1 too high 16 Quotely Estimates for WooCommerce — · 0.0★ (0) wp.org #16 17 Better Compare – Advance Product Comparison for WooCommerce — · 0.0★ (0) wp.org #17 18 Extraordinary AI Shopping Assistant for WooCommerce — · 0.0★ (0) wp.org #19 1 too low 19 Broker for Boat — · 0.0★ (0) wp.org #20 ↓2 1 too low 20 Tilvora – 3D Flooring Visualizer — · 0.0★ (0) wp.org #21 ↓1 1 too low 21 Catalogify – Product Catalogs for WooCommerce — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 From Unit Converter to Unit-Aware Quantities & Calculators — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Meeting List Lite — · 0.0★ (0) wp.org #24 ↓1 1 too low 24 PDF Generator for Posts & Pages – Export Any Post Type to PDF 90+ · 1.0★ (1) wp.org #3 21 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.