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wp.org search vs our merit ranking: “two factor authentication or 2fa”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “two factor authentication or 2fa”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Two Factor (2FA) Authentication via Email shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 9K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Security Plugin, Firewall & Malware Scanner with Auto Removal places #10 on merit, 4.8★ from 397 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #2 3 Two Factor 100K+ · 4.7★ (209) wp.org #3 4 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #6 2 too low 5 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #7 ↑3 2 too low 6 Two Factor Authentication 20K+ · 4.4★ (77) wp.org #5 1 too high 7 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #9 2 too low 8 miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #10 ↓2 2 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #12 3 too low 10 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #15 ↑1 5 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #14 ↓1 3 too low 12 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #8 ↓1 4 too high 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #24 11 too low 14 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #23 ↑1 9 too low 15 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #20 5 too low 16 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #16 17 Loginizer 1M+ · 4.8★ (1033) wp.org #19 2 too low 18 Two Factor (2FA) Authentication via Email 9K+ · 5.0★ (4) wp.org #4 14 too high 19 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #13 6 too high 20 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #17 3 too high 21 Titan Anti-spam & Security – Brute Force Protection, 2FA & Spam Filter 50K+ · 4.5★ (370) wp.org #22 1 too low 22 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #18 4 too high 23 WebAuthn Provider for Two Factor 2K+ · 4.6★ (11) wp.org #11 12 too high 24 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.