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← Rankings

wp.org search vs our merit ranking: “url scanner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url scanner”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Malware Scanner – WordPress Malware Removal & Security Scanner shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kadence Security – Password, Two Factor Authentication, and Brute Force Protection places #7 on merit, 4.6★ from 3992 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #2 ↑1 3 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #3 ↓1 4 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #5 1 too low 5 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #4 1 too high 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #9 3 too low 7 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #12 5 too low 8 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #13 5 too low 9 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #14 ↑1 5 too low 10 Event Tickets with Ticket Scanner 1K+ · 4.8★ (24) wp.org #6 4 too high 11 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (21) wp.org #7 ↑1 4 too high 12 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #10 2 too high 13 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #18 5 too low 14 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #17 ↑4 3 too low 15 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #23 ↓4 8 too low 16 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #21 ↓1 5 too low 17 SecuPress with Simple SSL – Simple and Performant Security 40K+ · 4.1★ (106) wp.org #19 ↓1 2 too low 18 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #24 ↓1 6 too low 19 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #20 ↓3 1 too low 20 WPScan – WordPress Security Scanner 8K+ · 3.8★ (28) wp.org #11 9 too high 21 DevDome Malware Scanner – WordPress Malware Removal & Security Scanner 300+ · 5.0★ (3) wp.org #8 ↓1 13 too high 22 BitFire Security – Firewall, Malware Scanner, Bot Blocker, Login Protection 300+ · 5.0★ (8) wp.org #22 23 Moatline Malware Scanner 20+ · 5.0★ (3) wp.org #15 ↓1 8 too high 24 VulnTitan – Malware Scanner, Vulnerability Scanner & Security 100+ · 5.0★ (2) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.