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wp.org search vs our merit ranking: “varnish bypass”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “varnish bypass”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MSCache Varnish Purge shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 20+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #4 on merit, 4.8★ from 3224 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #1 2 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #3 ↓1 1 too low 3 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #2 ↑1 1 too high 4 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #17 13 too low 5 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #4 1 too high 6 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #8 ↑1 2 too low 7 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #7 ↑1 8 Adaptive Images for WordPress 3K+ · 4.7★ (56) wp.org #14 ↓1 6 too low 9 Kitgenix CAPTCHA for Cloudflare Turnstile 700+ · 5.0★ (6) wp.org #12 3 too low 10 Anti-Cache Kit 10+ · 5.0★ (4) wp.org #9 ↑1 1 too high 11 Fastcache by Host.it 1K+ · 5.0★ (2) wp.org #6 5 too high 12 Country Block – Ultimate Geo-Blocker, IP Ban & Login Security 100+ · 4.2★ (5) wp.org #11 ↑1 1 too high 13 MSCache Varnish Purge 20+ · 0.0★ (0) wp.org #5 8 too high 14 CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 30+ · 5.0★ (3) wp.org #13 ↑1 1 too high 15 Plairsoft Integration — · 5.0★ (4) wp.org #21 6 too low 16 Planned Outage for Block Themes 10+ · 5.0★ (2) wp.org #15 ↑1 1 too high 17 B Bypass Guard for Cloudflare — · 0.0★ (0) wp.org #10 ↑1 7 too high 18 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #20 2 too low 19 AI Agent Analytics by Salespeak 30+ · 0.0★ (0) wp.org #19 20 Init Chat Engine – Real-Time, Community, Extensible 40+ · 5.0★ (1) wp.org #16 ↓1 4 too high 21 Simple Maintenance Redirect 200+ · 0.0★ (0) wp.org #22 ↓1 1 too low 22 CacheLoop – Simple Page Cache & Speed Optimization — · 5.0★ (1) wp.org #18 4 too high 23 Poke Monitor 10+ · 0.0★ (0) wp.org #24 ↓1 1 too low 24 Pantheon Advanced Page Cache 10K+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.