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wp.org search vs our merit ranking: “whs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “whs”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MSY Drop Shipping shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 10+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Express Shop for WooCommerce Product Table 10+ · 4.6★ (5) wp.org #3 2 too low 2 WH Loader — · 5.0★ (2) wp.org #2 3 Kama Thumbnail 8K+ · 4.7★ (15) wp.org #9 6 too low 4 W WH Tweaks 90+ · 5.0★ (1) wp.org #1 3 too high 5 ZoloBlocks – Advanced Gutenberg Blocks, Website Builder & Page Design Toolkit 1K+ · 5.0★ (12) wp.org #10 5 too low 6 Simple Location 300+ · 4.6★ (8) wp.org #11 5 too low 7 Golf Handicap & Slope 10+ · 0.0★ (0) wp.org #4 3 too high 8 WEBKIH Secure Sitemap Generator — · 0.0★ (0) wp.org #5 3 too high 9 D DoubleDown AI Chat — · 0.0★ (0) wp.org #6 3 too high 10 GolfSoc — · 0.0★ (0) wp.org #7 3 too high 11 Whello CS Rotator 30+ · 5.0★ (2) wp.org #13 ↓1 2 too low 12 Bulk Price Update for WooCommerce 100+ · 0.0★ (0) wp.org #12 ↓1 13 Atlas for WP 30+ · 0.0★ (0) wp.org #14 ↓1 1 too low 14 Mail NewsLetter 10+ · 0.0★ (0) wp.org #16 ↓1 2 too low 15 W WH Testimonials 40+ · 0.0★ (0) wp.org #17 ↓1 2 too low 16 S Show products by categories 10+ · 0.0★ (0) wp.org #18 ↓1 2 too low 17 C Custom Style 30+ · 0.0★ (0) wp.org #19 ↓1 2 too low 18 L Live Sales Notification 10+ · 5.0★ (1) wp.org #15 ↓1 3 too high 19 W WhippleHill Integration — · 0.0★ (0) wp.org #20 ↓1 1 too low 20 MSY Drop Shipping 10+ · 2.0★ (1) wp.org #8 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.