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wp.org search vs our merit ranking: “word counter plus in post column”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “word counter plus in post column”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Word Counter Plus shows at wp.org #1 but places #15 on merit, a gap of 14 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GEO Plugin by Squirrly SEO places #12 on merit, 4.6★ from 683 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #2 ↓1 wp.org ranks it 1 place below merit 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #3 wp.org ranks it 1 place below merit 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #5 ↓1 wp.org ranks it 2 places below merit 4 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #4 ↑1 5 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #8 wp.org ranks it 3 places below merit 6 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #7 wp.org ranks it 1 place below merit 7 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #9 ↑1 wp.org ranks it 1 place below merit 9 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #16 wp.org ranks it 6 places below merit 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #12 ↓1 wp.org ranks it 1 place below merit 12 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #23 ↓3 wp.org ranks it 11 places below merit 13 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #6 wp.org ranks it 7 places above merit 14 WP-UserOnline 10K+ · 4.6★ (38) wp.org #15 ↑1 wp.org ranks it 1 place below merit 15 Word Counter Plus 80+ · 5.0★ (1) wp.org #1 ↑1 wp.org ranks it 14 places above merit 16 Visitor Traffic Real Time Statistics 30K+ · 4.1★ (233) wp.org #24 wp.org ranks it 8 places below merit 17 Shared Files – File Upload & Download Manager 3K+ · 4.4★ (34) wp.org #14 wp.org ranks it 3 places above merit 18 AnimateGL – WebGL & CSS Scroll Animations and Hover Effects for Gutenberg and Elementor 2K+ · 5.0★ (22) wp.org #18 19 Coupon Creator 1K+ · 4.3★ (37) wp.org #22 wp.org ranks it 3 places below merit 20 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #17 ↑1 wp.org ranks it 3 places above merit 21 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #13 ↑2 wp.org ranks it 8 places above merit 22 Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements 3K+ · 4.2★ (5) wp.org #19 wp.org ranks it 3 places above merit 23 Stunning Related for Posts, Products, Pages and widgets 60+ · 3.4★ (5) wp.org #20 ↓3 wp.org ranks it 3 places above merit 24 Document Engine – Document Library, PDF Viewer & Post to PDF 100+ · 5.0★ (2) wp.org #21 ↑2 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.