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← Rankings

wp.org search vs our merit ranking: “x frame options”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “x frame options”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Anti-Clickjack shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #12 on merit, 4.8★ from 1321 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #1 2 HTTP Headers 40K+ · 4.3★ (70) wp.org #2 3 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #4 ↑1 1 too low 4 WP Force SSL & HTTPS SSL Redirect 80K+ · 4.7★ (179) wp.org #6 2 too low 5 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #5 ↓1 6 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #10 ↑5 4 too low 7 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #8 1 too low 8 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #9 ↑4 1 too low 9 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #12 ↓1 3 too low 10 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #7 3 too high 11 Zotpress 2K+ · 4.9★ (66) wp.org #11 ↓2 12 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #23 ↓3 11 too low 13 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #15 ↓1 2 too low 14 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #17 ↓1 3 too low 15 WP Anti-Clickjack 3K+ · 5.0★ (3) wp.org #3 12 too high 16 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #14 ↑3 2 too high 17 My WP Customize Admin/Frontend 8K+ · 4.3★ (16) wp.org #13 ↓3 4 too high 18 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #22 ↓4 4 too low 19 Atlant Security 800+ · 5.0★ (8) wp.org #21 2 too low 20 NETSENSAI Shield 1K+ · 5.0★ (5) wp.org #16 ↓4 4 too high 21 Custom iFrame – Embed PDFs, Videos, and External Content in WordPress (Elementor & Gutenberg) 4K+ · 5.0★ (5) wp.org #19 ↑2 2 too high 22 Login Armor 500+ · 5.0★ (6) wp.org #24 ↓1 2 too low 23 HTTP Security Header 1K+ · 5.0★ (3) wp.org #18 ↑1 5 too high 24 Security Headers 800+ · 3.0★ (2) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.