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wp.org search vs our merit ranking: “zarinpal”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “zarinpal”, we and wp.org disagree on the top plugin, and our order differs from theirs on 3 of the top 15.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Integrate ZarinPal for EDD shows at wp.org #3 but places #7 on merit, a gap of 4 places. Its 80+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Form Builder by WhiteStudio – Drag & Drop Form Builder places #4 on merit, 5.0★ from 70 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #2 wp.org ranks it 1 place below merit 2 افزونه پرداخت امن زرین‌پال برای ووکامرس (ZarinPal for WooCommerce) 60K+ · 3.5★ (13) wp.org #1 wp.org ranks it 1 place above merit 3 Knit Pay – Cashfree, Instamojo, Razorpay, PayPal and more 2K+ · 4.9★ (100) wp.org #6 wp.org ranks it 3 places below merit 4 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #8 wp.org ranks it 4 places below merit 5 گیت‌لند | درگاه پرداخت هوشمند گیت‌لند 5K+ · 4.7★ (18) wp.org #5 6 Parsigate | درگاه پرداخت ووکامرس و وردپرس 1K+ · 5.0★ (3) wp.org #4 ↓1 wp.org ranks it 2 places above merit 7 Integrate ZarinPal for EDD 80+ · 0.0★ (0) wp.org #3 ↑1 wp.org ranks it 4 places above merit 8 Tahanoa Invoice Links for ZarinPal — · 0.0★ (0) wp.org #7 wp.org ranks it 1 place above merit 9 Yektabot 80+ · 0.0★ (0) wp.org #9 10 BlackSwan | Block External Request 40+ · 5.0★ (1) wp.org #10 ↓2 11 Iran agency map 300+ · 0.0★ (0) wp.org #11 ↓2 12 Zarinpal Paid Memberships Pro 100+ · 5.0★ (1) wp.org #12 ↓2 13 I Iran Donate — · 5.0★ (1) wp.org #13 ↓2 14 CampTix ZarinPal Payment Gateway 60+ · 5.0★ (1) wp.org #14 ↓2 15 Zarinpal for ProVIP 90+ · 5.0★ (1) wp.org #15 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.