Running audit
Advanced Popups
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Advanced Popups
Advanced Popups is solid but leaving growth on the table.
Active installs
60K+
Rating
4.0★
9 reviews
Downloads / 30d
9.6K
Momentum
-72%
30d vs the 30d before
Against 1298 tracked Email & Marketing plugins: health 83 vs 63 average · rating 3.94★ vs 3.85★.
What we found
Downloads are cooling
Needs work30-day download momentum is -72% while the Email & Marketing category median is +18%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Review volume is thin
OpportunityOnly 9 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Advanced Popups in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.