Advanced Popups
by codesupplyco · Email & Marketing
Also makes 6 other plugins · 88.3K+ installs across the portfolio →
Display high-converting newsletter popups, a cookie notice, or a notification with the light-weight yet feature-rich plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
60K+
≈65K estimated
Momentum
-24%
downloads vs prior 30d
Biggest opportunity: Swap “marketing”, “optin” and “popup” for “advanced”, “converting” and “marketing popup”. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “advanced” sits at #14 untagged, close enough for a declared tag to move it up. “optin” isn't earning its slot: it only gets you to #24. “converting” sits at #14 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #20. “marketing popup” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →8.2%
of downloads still active
At least 60K of 733.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 112 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.0★ over 9 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popups your tag | #3 | #9 | 0 |
| popup light | #2 | #6 | 0 |
| popup advertising | #3 | #8 | 0 |
| advertising your tag | #11 | #17 | down 1 |
| popups and notification | #4 | #10 | 0 |
| converting | #14 | #20 | 0 |
| popup your tag | #20 | #21 | down 6 |
| wp popups | #8 | #22 | up 1 |
| high light | #8 | #17 | down 1 |
| optin your tag | #24 | #21 | 0 |
| weight | #22 | #22 | down 1 |
| exit intent | #16 | #21 | up 1 |
| exit intent popup | #18 | #22 | down 3 |
| marketing popup | #22 | #20 | 0 |
| display popup by categories | #14 | #23 | 0 |
| display popup by category | #14 | #22 | 0 |
| optin popup | #15 | #19 | up 1 |
| cookie notification popup | #17 | #20 | 0 |
| notification popup | #20 | #21 | 0 |
| cookie popup | #21 | #22 | down 2 |
| marketing your tag | Not in the top 24 | ||
102 searches this plugin appeared in over the last 90 days, 20 listed. 76 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “marketing”, “optin” and “popup” for “advanced”, “converting” and “marketing popup”. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “advanced” sits at #14 untagged, close enough for a declared tag to move it up. “optin” isn't earning its slot: it only gets you to #24. “converting” sits at #14 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #20. “marketing popup” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “popup”. Down 6 places since 2026-08-02, now #20. Check what shipped around then, and what moved above you.
- One page off on “advertising”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 35.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v1.2.4 · 11 Jul 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 21 Jan 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Skylabb1.2y ago
I wanted to display a popup announcement requiring site visitors to click on the Agree button before closing the popup box. This plugin does the job while many other plugins don’t include this feature. Though, customization is limited.
Read on wp.org ↗ - ★★★★★ opicron1.2y ago
I tried: Elegance Modal Box, WP Modal, Popup Maker and many many more. ALL of them have issues showing a simple image in full screen. This is the ONLY plugin which has no bloat, and is able to easily show images as full screen. Also a HUGE plus for not taking over the Admin Menu, it sits perfectly in setting > popup. Instead of ALL the other plugins pushing their plugin into the main menu options. As a fellow dev, I would pay for this versions.
Read on wp.org ↗ - ★★★★★ dvamvourellis1.3y ago
Nice plugin but im facing an issue and there is no support. I hope this changes.
Read on wp.org ↗ - ★★★★★ difreo4.1y ago
There is no documentation at all, so this plugin is pretty much useless for advanced uses.
Read on wp.org ↗ - ★★★★★ ashf5.1y ago
Just lack of information… Probably the author should put detailed description and screenshots.
Read on wp.org ↗ - ★★★★★ convertorab5.9y ago
If you (like me) are tired of bloated popup-plugins and just want one with good and focused core functionality, this is the plugin to get. It does exactly what i want from a popup-plugin.
Read on wp.org ↗ - ★★★★★ resqonline6.0y ago
This is by far the easiest and most beautiful pop-up / slide-in plugin I have used! It’s versatile in its capabilities of display and looks good in any theme.
Read on wp.org ↗ - ★★★★★ Anonymous6.9y ago
Again Codesupply offers a neat and very well designed plugin. Highly recommended !
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.4 Fixed the Notification Text and button fields not appearing in the Classic Editor for Notification Box and Notification Bar popup types. Fixed a security issue with the notification button link. 1.2.4
- — Version 1.2.3 Improved plugin security and hardened request handling. Fixed translation text domains. Resolved a deprecated function call and improved asset versioning. Added compatibility with WordPress 7.0 1.2.3
- — Version 1.2.2 Added compatibility with WordPress 6.8 1.2.2
- — Version 1.2.1 Added compatibility with WordPress 6.7 1.2.1
- — Version 1.2.0 Added compatibility with WordPress 6.6 1.2.0
- — Version 1.1.9 Improved the rules for posts from taxonomies. 1.1.9
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.2.4). Sites still on an older version should update.
- Patched Medium · 6.4 Advanced Popups <= 1.2.3 - Authenticated (Author+) Stored Cross-Site Scripting via 'Notification Button Link' Field ↗2026-09-15 CVE-2026-11996 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.3 Patched in 1.2.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Advanced Popups when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Display high-converting newsletter popups, a cookie notice, or a notification with the light-weight yet fea..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "perfect for", "ideal for").
- ✓ Names what it works with Mentions Zoom.
- ! Headings and lists 0 headings and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,839 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("advertising", "marketing", "Optin" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-01 70K+ → 60K+ down after 166 days in tier
- 2025-10-17 60K+ → 70K+ up after 1 days in tier
- 2025-10-16 70K+ → 60K+ down after 2 days in tier
- 2025-10-14 60K+ → 70K+ up after 289 days in tier
- 2024-12-29 50K+ → 60K+ up after 234 days in tier
- 2024-05-09 40K+ → 50K+ up after 171 days in tier
- 2023-11-20 30K+ → 40K+ up after 232 days in tier
- 2023-04-02 20K+ → 30K+ up after 180 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 4 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 4 shared tags A -
HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 4 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 3 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
Easy Notify Lite 300+ installs · 3.6★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Advanced Popups into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/advanced-popups" width="480" height="300" style="border:0" loading="lazy" title="Advanced Popups — Plugin Pulse"></iframe> Advanced Popups: 60K+ active installs, 4.0★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/advanced-popups
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