Plugin audit
Deals and Coupons Lite
Deals and Coupons Lite is solid but leaving growth on the table.
Active installs
50+
Rating
5.0★
wp.org · 10 reviews
Downloads / 30d
107
Momentum
+43% low volume
30d vs the 30d before
Against 2104 tracked Email & Marketing plugins: health 76 vs 67 average · rating, weighted for review count, 4.4★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #6 deals Down 2
Tags still to break into the top 24: affiliate marketing, coupons, discount codes.
What to fix first
- 1
Ask happy users for a review
10 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
“affiliate marketing”, “coupons” and “discount codes” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 3
Get back on a visible release cadence, even minor releases.
Last updated 10 months ago. Freshness is one of the strongest directory-ranking signals.
- 4
Readme fails 3 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 83/100
- Update recency Strong
Updated 300 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Strong
Tested up to WordPress 6.9.11; the current branch is 7.1
- Rating quality Holding it back
5.0★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 10 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Readme fails 3 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: says what it does, names who it is for and names what it works with. Short description names no action; say what the plugin does for the site.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 10 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Healthy but under-discovered
OpportunityThis plugin scores 76/100 on health yet sits at 50 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Small download base. 107 downloads in 30 days, so a +43% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Deals and Coupons Lite is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.