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Deals and Coupons Lite

by Anil Agarwal · Email & Marketing

Deals and Coupons is an affiliate marketing coupon plugin designed to increase conversions by displaying coupons and deals on your WordPress site.

How scoring works →
80 Health · B
Maintenance 80/100
Rating quality 86/100
Support 70/100

80 health vs 63 average across 1,298 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 90/100
WP compatibility 100/100
Rating quality 65/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2025-05-05 · 483 days · wp.org + Plugin Pulse archive

+27% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

66

now · peak 289

6630d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Deals and Coupons Li · #18844 you Coupon Plugin Lite · #10786 WP Coupons and Deals · #5379 LinkMyDeals · #11256

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.3Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

8mo ago

latest release · v1.0.1

2

tagged releases on record

Recent releases

1.0.1 · 8mo ago1.0.0 · 1.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “50+”. Our estimate pins where the real number sits.

tracked estimate
50–60 ≈57

Refined from the date this plugin crossed into its current band.

Install history · since 2025-05-05 · 439 observations

50Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$47 range $12–$180

Est. acquisition value

≈$160 range $30–$810

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 50–60 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
50–60
Category
Email & Marketing
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
10
Last updated
234 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
1.0.1
Last updated
8mo ago
Added
2025-05-05 · 1 yr old
Requires WP
5.5
Tested up to
6.9.7
Requires PHP
7.0

Recent review vibe

read from the latest 10 reviews to 2025-08-07
Positive PraiseOnboardingPerformance

Reviewers are uniformly happy, calling it easy to set up, lightweight, and a good fit for affiliate marketers and bloggers.

Recent reviews

All reviews on wp.org ↗
  1. Satish Ithamsetty
    1.1y ago

    I’ve been using the Deals and Coupons Lite plugin by Anil Agarwal, and I’m really impressed. It’s super easy to set up and does exactly what it promises — helps showcase deals and coupons in a clean, attractive, and user-friendly way. The design looks great out of the box, and it integrates smoothly with my WordPress site. It’s lightweight, fast, and perfect for bloggers and affiliate marketers who want to promote offers without hassle. Thank you, Anil, for creating such a helpful tool for the community! Looking forward to more features and future updates. Highly recommended! 🙌

    Read on wp.org ↗
  2. wearwhatwow
    1.2y ago

    We are a small agency and create client websites, we have tried several coupon plugins, but Deals and Coupons Lite has been the best so far. It’s lightweight, fast, and incredibly easy to use. No bloated scripts, just clean, efficient functionality that gets the job done. Will see how far it takes us.

    Read on wp.org ↗
  3. bloggingbeats
    1.2y ago

    This plugin offers the Easiest Way to Promote Coupons & Deals.

    Read on wp.org ↗
  4. Vishwajeet Kumar
    1.2y ago

    The Deals and Coupons Lite plugin for WordPress is a standout choice for affiliate marketers and bloggers aiming to enhance their websites with attractive and functional coupon displays. With its user-friendly interface and responsive design, it seamlessly integrates into any WordPress site, offering a professional touch without compromising site performance. This plugin is particularly beneficial for those looking to boost affiliate revenue by presenting deals in an engaging and organized manner. Its lightweight nature ensures that your website’s speed remains unaffected, while its customization options allow for a tailored presentation that aligns with your site’s branding.

    Read on wp.org ↗
  5. Istiak Rayhan
    1.2y ago

    The setup was quick, and the interface is very user-friendly. Everything works as expected. Highly recommended for anyone who wants a no-fuss solution.

    Read on wp.org ↗
  6. shubhaa17
    1.2y ago

    Excellent plugin and very easy to handle. I have recently started using this plugin and I am already impressed how it works. Setup is quite easy and it doesnot slows down my sites. Deals and Coupons Lite plugin is really a game-changer for showcasing affiliate deals without any fuss. Awesome work by Anil Agrawal👍

    Read on wp.org ↗
  7. Asif Ansari
    1.2y ago

    I love how this plugin just works without any fuss. You don’t need to be a tech whiz – the default settings are spot on so I literally just added my coupons and was good to go. No complicated setup or tweaking needed. It’s refreshing to find something that doesn’t slow down my site or require hours of configuration. Simple, effective, and does exactly what it promises.

    Read on wp.org ↗
  8. Nazim Husain
    1.2y ago

    Deals and Coupons Lite is a revamped version of a premium plugin called WP Coupons. It offers all the premium features for free. I would like to thanks to Anil Agrawal for making it open source and contributing back to the WordPress community. Solid coupon plugin you must try and experience the amazing features yourself.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 60+ → 50+ down after 24 days in tier
  2. 2026-07-14 70+ → 60+ down after 2 days in tier
  3. 2026-07-12 60+ → 70+ up after 12 days in tier
  4. 2026-06-30 70+ → 60+ down after 1 days in tier
  5. 2026-06-29 60+ → 70+ up after 2 days in tier
  6. 2026-06-27 70+ → 60+ down after 5 days in tier
  7. 2026-06-22 60+ → 70+ up after 1 days in tier
  8. 2026-06-21 70+ → 60+ down after 22 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Drop a live Pulse card for Deals and Coupons Lite into a readme, a review or a deck. It updates itself.

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Preview card ↗

Deals and Coupons Lite: 50+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/deals-and-coupons-lite