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Deals and Coupons Lite

by Anil Agarwal · Email & Marketing

Deals and Coupons is an affiliate marketing coupon plugin designed to increase conversions by displaying coupons and deals on your WordPress site.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

B 76/100

no flags

Active installs

50+

≈58 estimated

Momentum

-16%

low volume, under 1,000 downloads a month

Biggest opportunity: “affiliate marketing”, “coupons” and “discount codes” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.

How scoring works →
76 Health · B
Maintenance 71/100
Rating quality 86/100
Support 70/100

76 health vs 66 average across 2,134 Email & Marketing plugins

Install conversion

How it's measured →

2.8%

of downloads still active

At least 50 of 1.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.0.1
Last updated
10mo ago
Added
2025-05-05 · 1 yr old
Requires WP
5.5
Tested up to
6.9.11
Requires PHP
7.0

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Most to gain: Rating quality

Update recency 80/100

Updated 298 days ago, past the ~180 days where wp.org starts discounting

WP compatibility 88/100

Tested up to WordPress 6.9.11; the current branch is 7.1

Rating quality 65/100

5.0★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 6 May 2025 · 546 days · wp.org + Plugin Pulse archive

-16% low volume vs prior 30d
112 Nov 2026

30-day downloads

Rolling 30-day volume · peak 289 · peaks are release surges

982 Nov 2026

Directory rank

Ranked about #20,100 to #21,300, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.

Health trend

Composite health score, snapshotted daily

762 Nov 2026

Update activity

Downloads in the last 30 days for every 1,000 active sites.

Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

10mo ago

latest release · v1.0.1 · 9 Jan 2026

2

tagged releases on record

Recent releases

1.0.1 · 9 Jan 20261.0.0 · 5 May 2025

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “50+”. Our estimate pins where the real number sits.

tracked estimate
50–60 ≈58

Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 60.

Install history since 5 May 2025

502 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ Satish Ithamsetty
    1.2y ago

    I’ve been using the Deals and Coupons Lite plugin by Anil Agarwal, and I’m really impressed. It’s super easy to set up and does exactly what it promises — helps showcase deals and coupons in a clean, attractive, and user-friendly way. The design looks great out of the box, and it integrates smoothly with my WordPress site. It’s lightweight, fast, and perfect for bloggers and affiliate marketers who want to promote offers without hassle. Thank you, Anil, for creating such a helpful tool for the community! Looking forward to more features and future updates. Highly recommended! 🙌

    Read on wp.org ↗
  2. ★★★★★ wearwhatwow
    1.3y ago

    We are a small agency and create client websites, we have tried several coupon plugins, but Deals and Coupons Lite has been the best so far. It’s lightweight, fast, and incredibly easy to use. No bloated scripts, just clean, efficient functionality that gets the job done. Will see how far it takes us.

    Read on wp.org ↗
  3. ★★★★★ bloggingbeats
    1.4y ago

    This plugin offers the Easiest Way to Promote Coupons & Deals.

    Read on wp.org ↗
  4. ★★★★★ Vishwajeet Kumar
    1.4y ago

    The Deals and Coupons Lite plugin for WordPress is a standout choice for affiliate marketers and bloggers aiming to enhance their websites with attractive and functional coupon displays. With its user-friendly interface and responsive design, it seamlessly integrates into any WordPress site, offering a professional touch without compromising site performance. This plugin is particularly beneficial for those looking to boost affiliate revenue by presenting deals in an engaging and organized manner. Its lightweight nature ensures that your website’s speed remains unaffected, while its customization options allow for a tailored presentation that aligns with your site’s branding.

    Read on wp.org ↗
  5. ★★★★★ Istiak Rayhan
    1.4y ago

    The setup was quick, and the interface is very user-friendly. Everything works as expected. Highly recommended for anyone who wants a no-fuss solution.

    Read on wp.org ↗
  6. ★★★★★ shubhaa17
    1.4y ago

    Excellent plugin and very easy to handle. I have recently started using this plugin and I am already impressed how it works. Setup is quite easy and it doesnot slows down my sites. Deals and Coupons Lite plugin is really a game-changer for showcasing affiliate deals without any fuss. Awesome work by Anil Agrawal👍

    Read on wp.org ↗
  7. ★★★★★ Asif Ansari
    1.4y ago

    I love how this plugin just works without any fuss. You don’t need to be a tech whiz – the default settings are spot on so I literally just added my coupons and was good to go. No complicated setup or tweaking needed. It’s refreshing to find something that doesn’t slow down my site or require hours of configuration. Simple, effective, and does exactly what it promises.

    Read on wp.org ↗
  8. ★★★★★ Nazim Husain
    1.4y ago

    Deals and Coupons Lite is a revamped version of a premium plugin called WP Coupons. It offers all the premium features for free. I would like to thanks to Anil Agrawal for making it open source and contributing back to the WordPress community. Solid coupon plugin you must try and experience the amazing features yourself.

    Read on wp.org ↗

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

This plugin’s searches fall outside the topics measured so far. See the topics measured so far.

Readme readiness

5 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 8 questions in the FAQ.
  • ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
  • ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
  • ! Names what it works with Names no plugin, service or platform it works with.
  • ✓ Headings and lists 5 headings and 2 lists.
  • ✓ Enough to quote 1,743 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "promotions" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 60+ → 50+ down after 24 days in tier
  2. 2026-07-14 70+ → 60+ down after 206 days in tier
  3. 2025-12-20 60+ → 70+ up after 20 days in tier
  4. 2025-11-30 50+ → 60+ up after 48 days in tier
  5. 2025-10-13 40+ → 50+ up after 31 days in tier
  6. 2025-09-12 30+ → 40+ up after 56 days in tier
  7. 2025-07-18 20+ → 30+ up after 19 days in tier
  8. 2025-06-29 10+ → 20+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Deals and Coupons Lite into a readme, a review or a deck. It updates itself.

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Preview card ↗

Deals and Coupons Lite: 50+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/deals-and-coupons-lite

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