Plugin audit
Campaign Monitor for WordPress
Campaign Monitor for WordPress is solid but leaving growth on the table.
Active installs
2K+
Rating
1.7★
wp.org · 40 reviews
Downloads / 30d
720
Momentum
+40% low volume
30d vs the 30d before
Against 2106 tracked Email & Marketing plugins: health 66 vs 67 average · rating, weighted for review count, 2.2★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #3 campaign monitor Down 2
- #4 campaign monitor wordpress
- #8 campaign monitor form Down 2
- #10 wordpress campaign
- #12 campaign Down 5
- #14 wordpress campaign plugin
- #17 website monitor
- #23 monitor Down 4
Tags still to break into the top 24: email marketing, sign up forms.
What to fix first
- 1
Lift the average rating
1.7★ over 40 reviews, weighted for review count to 3.0★. Fixing what the low reviews complain about is the fastest way up.
- 2
Add “monitor” to your wp.org tags
You rank #23 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
- 3
Get back on a visible release cadence, even minor releases.
Last updated 6 months ago. Freshness is one of the strongest directory-ranking signals.
- 4
Readme fails 5 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 84/100
- Update recency Strong
Updated 185 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Strong
Tested up to WordPress 6.9.11; the current branch is 7.1
- Rating quality Holding it back
1.7★ over 40 reviews, weighted for review count to 3.0★
- Listing tuning Strong
3 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 6 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Rating below category benchmark
Needs workYour rating, weighted for review count, is 2.2★ and trails the Email & Marketing average of 3.8★.
What to do: Close the gap with targeted UX fixes and review recovery.
Readme fails 5 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: has a faq, faq asks real questions, names who it is for, names what it works with and headings and lists. No FAQ section.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Small download base. 720 downloads in 30 days, so a +40% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Campaign Monitor for WordPress in front of the right audience.
WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.