Running audit
Frase
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Frase
Frase is solid but leaving growth on the table.
Active installs
300+
Rating
4.3★
3 reviews
Downloads / 30d
181
Momentum
-13%
30d vs the 30d before
Against 2224 tracked SEO plugins: health 69 vs 65 average · rating 3.99★ vs 3.76★.
What we found
Update cadence is slipping
Needs workLast updated 12 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Downloads are cooling
Needs work30-day download momentum is -13% while the SEO category median is +5%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Readme fails 6 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: has a faq, faq asks real questions, names who it is for, headings and lists, enough to quote and tags match the text. No FAQ section.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 3 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Frase in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
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- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
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- Growth consulting. Work with our team directly on positioning, distribution and conversion.