Frase
by tommyfrase · SEO
Integrate Frase’s Content Optimization experience inside your WordPress editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 69/100
Few reviews
Active installs
300+
≈370 estimated
Momentum
-1%
downloads vs prior 30d
Biggest opportunity: “content analysis” and “seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
69 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 300 of 14.7K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 360 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.3★ over 3 reviews, smoothed to 4.11★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| content analysis your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “content analysis” and “seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1K · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 92% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 70% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ alsur1.7y ago
Plugin works fine but it took me a while to realise its CSS is too aggresive on its CSS reset and was ruining my UL lists removing the margin at a global level. Developers should try to fix that and limit it to it’s own styles.
Read on wp.org ↗ - ★★★★★ Renaat4.2y ago
The Frase Plugin is a game changer in how we create our content. This is a great plugin that makes content creation and content research streamlined on WordPress. I love this plugin, and it works hand-in-hand with my SEO plugin.
Read on wp.org ↗ - ★★★★★ sunnyp814.2y ago
I have been a fan of Frase since their launch. They have a great team who keep pushing improvements on the regular. The WP plugin makes life extremely easy when writing on the go. No need to switch between WP and Frase pages when editing an article; get the latest ranking articles and update what is needed all on one screen. One of the plugins I can see myself (and my team) using regularly.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Integrate Frase’s Content Optimization experience inside your WordPress editor."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 257 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 2 tags appear in the text ("Content analysis", "seo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-15 400+ → 300+ down after 1 days in tier
- 2026-07-14 300+ → 400+ up after 2 days in tier
- 2026-07-12 400+ → 300+ down after 677 days in tier
- 2024-09-03 500+ → 400+ down after 270 days in tier
- 2023-12-08 600+ → 500+ down after 1 days in tier
- 2023-12-07 500+ → 600+ up after 5 days in tier
- 2023-12-02 600+ → 500+ down after 16 days in tier
- 2023-11-16 500+ → 600+ up after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 2 shared tags A -
BoldGrid Easy SEO – Simple and Effective SEO 40K+ installs · 3.7★ · 2 shared tags B -
Semrush SEO Writing Assistant 8K+ installs · 3.2★ · 2 shared tags C -
SEOKEY – Powerful SEO plugin with Expert Insights and SEO Audit 1K+ installs · 4.5★ · 2 shared tags C -
Topic SEO Content Optimization Tool 1K+ installs · 3.9★ · 2 shared tags B -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Frase into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/frase" width="480" height="300" style="border:0" loading="lazy" title="Frase — Plugin Pulse"></iframe> Frase: 300+ active installs, 4.3★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/frase
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