Plugin audit
Social Intents
Social Intents has urgent issues capping its growth.
Active installs
300+
Rating
3.3★
wp.org · 7 reviews
Downloads / 30d
498
Momentum
-37% low volume
30d vs the 30d before
Against 1232 tracked Chat & Support plugins: health 59 vs 65 average · rating, weighted for review count, 3.7★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #22 intents Down 2
- #24 slack live chat
Tags still to break into the top 24: ai chatbot, chatgpt, customer support.
What to fix first
- 1
Patch and release an advisory before anything else.
Open security vulnerability. A known unpatched vulnerability is recorded against this plugin.
- 2
Ship an update
Last release was 521 days ago. wp.org lowers a listing's search weight once it goes about 180 days without a release.
- 3
Ask happy users for a review
7 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 4
Swap “ai chatbot” for “intents”
“ai chatbot” isn't earning its slot: you're not in the first 24 results for its own search. “intents” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 5
Readme fails 3 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 70/100
- Update recency Holding it back
Updated 521 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Strong
Tested up to WordPress 6.8.12; the current branch is 7.1
- Rating quality Holding it back
3.3★ over 7 reviews, weighted for review count to 4.0★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Open security vulnerability
CriticalA known unpatched vulnerability is recorded against this plugin.
What to do: Patch and release an advisory before anything else.
Update cadence is slipping
Needs workLast updated 17 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Readme fails 3 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: says what it does, names who it is for and headings and lists. Short description names no action; say what the plugin does for the site.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 7 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Small download base. 498 downloads in 30 days, so a -37% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Social Intents in front of the right audience.
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- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
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