Running audit
MailPoet
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
MailPoet
MailPoet is solid but leaving growth on the table.
Active installs
500K+
Rating
4.4★
1435 reviews
Downloads / 30d
820K
Momentum
-15%
30d vs the 30d before
Against 2126 tracked Email & Marketing plugins: health 82 vs 66 average · rating 4.42★ vs 3.78★.
What we found
Downloads are cooling
Needs work30-day download momentum is -15% while the Email & Marketing category median is +5%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Support backlog
Needs workOnly 37% of recent support threads are resolved. Unanswered threads erode ratings and search position.
What to do: Tighten support SLAs and seed a stronger knowledge base.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Trusted by users. 1435 reviews at 4.42★ adjusted, a durable reputation.
Readme is easy for AI assistants to quote. All 8 readiness checks pass: a plain summary, a real FAQ, named audiences and integrations, quotable structure. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania. Run the free AI visibility scan →
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put MailPoet in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
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- Growth consulting. Work with our team directly on positioning, distribution and conversion.