MailPoet – Newsletters, Email Marketing, and Automation

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

1. ★★★★★ andreaordonselli

   2mo ago

   Perfect

   Read on wp.org ↗
2. ★★★★★ lepspletonthenet

   2mo ago

   Free of charge support was great when testing before production. Many tips how to acquire E-Mail addresses, how to clean the list and how to implement forms and connect them with newsletter list. mailPoet is easy to use and works like a charm. Both thumbs up! 👍🏼 😎👍🏼

   Read on wp.org ↗
3. ★★★★★ sometimeska

   2mo ago

   Out of several mass mailers that I have used over the years, Mail Poet is head and shoulders above the rest. Their automations have saved me hours and their support is always fast and helpful. Very happy with the product and the price.

   Read on wp.org ↗
4. ★★★★★ brwaldon

   2mo ago

   MailPoet won a head-to-head competition with Constant Contact. It has all the functionality I need and is an easy-to-use application. Recommended.

   Read on wp.org ↗
5. ★★★★★ splendorcom

   3mo ago

   A must have plugin for everyone who wants to design and launch Newsletters directly from WordPress. Great performance and support.

   Read on wp.org ↗
6. ★★★★★ Five5star

   3mo ago

   Mailpoet is really the best plugin for sending newsletters and emails. Support is really pro and responds quickly. Builder and templates editing could be improved.

   Read on wp.org ↗
7. ★★★★★ Diane Coleman

   4mo ago

   The plugin works as advertised and the support is awesome. I am not a high-tech webmaster and I appreciate all the help I can get. Their replies are quick, complete – easy to follow instructions – and they follow up on my questions.

   Read on wp.org ↗
8. ★★★★★ mlebovic

   4mo ago

   Easy to install and set up my email notifications. Works as promised.

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2026-08-25 Version 5.36.1 Added: Latest posts block for the email editor with a composable per-post layout, category and tag filtering, and manual post selection; Improved: Recent category of the email template modal now lists draft, scheduled an 5.36.1
2. 2026-08-18 Version 5.36.0 Added: Subscribers can now be asked for tracking consent when they sign up, with a separate checkbox on subscription forms, WooCommerce checkout, and the WordPress registration and comment forms; Added: New segment filte 5.36.0
3. 2026-08-10 Version 5.35.1 Changed: The option for subscribers to opt out of email open and click tracking is now hidden unless you turn on the new Subscriber choice setting in Settings > Advanced; Fixed: Links sent to subscribers who opted out of 5.35.1
4. 2026-08-03 Version 5.35.0 Added: Notice on the WordPress delete user screen explaining that the linked MailPoet subscriber is kept; Added: Video embeds from YouTube, Vimeo, TikTok, Dailymotion and VideoPress in the new email editor; Updated: Emai 5.35.0
5. 2026-07-28 Version 5.34.3 Updated: Bump the minimum required WooCommerce version to 10.9 and tested up to version to 11.0; Improved: Speed up the recipient count on the send screens and keep sending available when the exact count can’t be calcula 5.34.3
6. 2026-07-22 Version 5.34.2 Improved: Performance of subscriber engagement score updates on large sites; Fixed: Show how many trashed subscribers were kept when emptying the trash, since subscribers linked to WordPress or WooCommerce accounts are n 5.34.2

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 MailPoet – Newsletters, Email Marketing, and Automation 5.30.0-5.33.0 - Cross-Site Request Forgery ↗
   2026-07-21 CVE-2026-57626 Cross-Site Request Forgery (CSRF) Affects 5.30.0 - 5.33.0 Patched in 5.33.1
2. Medium · 4.4 MailPoet <= 5.5.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2025-03-06 CVE-2024-12743 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.5.1 Patched in 5.5.2
3. Medium · 4.4 MailPoet <= 5.3.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2024-10-29 CVE-2024-10103 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.3.1 Patched in 5.3.2
4. Medium · 6.1 MailPoet – emails and newsletters in WordPress <= 3.23.1 - Reflected Cross-Site Scripting via URL parameter ↗
   2019-04-16 CVE-2019-11843 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.23.2 Patched in 3.23.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 39 languages, 3 at 90% or more

Plus 15 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-06-29 600K+ → 500K+ down after 358 days in tier
2. 2024-07-06 700K+ → 600K+ down after 300 days in tier
3. 2023-09-10 600K+ → 700K+ up after 17 days in tier
4. 2023-08-24 700K+ → 600K+ down after 3 days in tier
5. 2023-08-21 600K+ → 700K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Mail Mint – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 5K+ installs · 4.7★ · 4 shared tags A
• MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 4 shared tags A
• Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A
• SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.4★ · 3 shared tags A
• Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 3 shared tags A
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A

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MailPoet – Newsletters, Email Marketing, and Automation: 500K+ active installs, 4.4★ (1,431 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/mailpoet