MailPoet – Newsletters, Email Marketing, and Automation
by MailPoet · Email & Marketing
Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
500K+
≈550K estimated
Momentum
-16%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 42/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
83 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 500K of 70.7M lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 53 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 1,435 reviews, smoothed to 4.39★
5 of 5 tags set · short description in place
16 of 38 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.5
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
-1.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| newsletters | #1 | #1 | 0 |
| automation | #1 | #1 | 0 |
| marketing | #1 | #1 | 0 |
| email automation your tag | #1 | #1 | 0 |
| mailpoet | #1 | #1 | 0 |
| email marketing your tag | #1 | #1 | 0 |
| emails | #1 | #1 | 0 |
| content automation | #1 | #1 | 0 |
| follow up emails | #1 | #1 | 0 |
| email button | #1 | #1 | 0 |
| email subscription | #1 | #1 | 0 |
| content marketing | #1 | #1 | 0 |
| email list | #1 | #1 | up 1 |
| email api | #1 | #1 | up 1 |
| email notifications | #1 | #1 | 0 |
| email newsletters | #1 | #1 | 0 |
| email notification | #1 | #1 | 0 |
| growth marketing | #1 | #1 | up 1 |
| email validation | #1 | #1 | 0 |
| welcome email | #1 | #1 | 0 |
1444 searches this plugin appeared in over the last 90 days, 20 listed. 1265 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “bounce”, “custom email” and “email builder” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.6M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
53
releases in the last 12 months
4d ago
latest release · v5.44.0 · 27 Oct 2026
548
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500K+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ andreaordonselli4mo ago
Perfect
Read on wp.org ↗ - ★★★★★ lepspletonthenet4mo ago
Free of charge support was great when testing before production. Many tips how to acquire E-Mail addresses, how to clean the list and how to implement forms and connect them with newsletter list. mailPoet is easy to use and works like a charm. Both thumbs up! 👍🏼 😎👍🏼
Read on wp.org ↗ - ★★★★★ sometimeska4mo ago
Out of several mass mailers that I have used over the years, Mail Poet is head and shoulders above the rest. Their automations have saved me hours and their support is always fast and helpful. Very happy with the product and the price.
Read on wp.org ↗ - ★★★★★ brwaldon4mo ago
MailPoet won a head-to-head competition with Constant Contact. It has all the functionality I need and is an easy-to-use application. Recommended.
Read on wp.org ↗ - ★★★★★ splendorcom5mo ago
A must have plugin for everyone who wants to design and launch Newsletters directly from WordPress. Great performance and support.
Read on wp.org ↗ - ★★★★★ Five5star6mo ago
Mailpoet is really the best plugin for sending newsletters and emails. Support is really pro and responds quickly. Builder and templates editing could be improved.
Read on wp.org ↗ - ★★★★★ Diane Coleman6mo ago
The plugin works as advertised and the support is awesome. I am not a high-tech webmaster and I appreciate all the help I can get. Their replies are quick, complete – easy to follow instructions – and they follow up on my questions.
Read on wp.org ↗ - ★★★★★ mlebovic6mo ago
Easy to install and set up my email notifications. Works as promised.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-26 Version 5.44.0 Added: Filters by status, list, tag, source, engagement score and dates, and sorting by more columns, on the Subscribers page; Added: Hold campaigns that are late because sending was blocked, and let admins send, resched 5.44.0
- 2026-10-19 Version 5.43.0 Added: Date created and Last modified sort options to the Newsletters list; Improved: Recorded the plugin behind API subscriber signups and the URL a subscriber was created from; Improved: Handling of link and style valu 5.43.0
- 2026-10-13 Version 5.42.0 Updated: Bundled third-party libraries to their latest compatible versions; Improved: Consistency of user role permissions across MailPoet admin pages; Improved: Custom field deletion in the form editor, with an option t 5.42.0
- 2026-10-05 Version 5.41.0 Improved: Google Analytics tracking parameters are now added to personalization tag links in block editor emails; Improved: Validation of newsletter style settings; Improved: Handling of shortcodes in image alt text and 5.41.0
- 2026-09-29 Version 5.40.0 Added: “Only subscribers we can track” option on engagement segment filters, so segments like “did not open” leave out subscribers whose opens are not recorded; Improved: PHP upgrade notice, which now tells sites on PHP 5.40.0
- 2026-09-22 Version 5.39.0 Added: Editor choice modal that lets users pick between the classic and block editor when creating a newsletter and remember their choice; Added: Show a notice on the forms pages when CAPTCHA is disabled and MailPoet Sen 5.39.0
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (5.44.0). Sites still on an older version should update.
- Patched Medium · 6.1 MailPoet – Newsletters, Email Marketing, and Automation < 5.14.2 - Reflected Cross-Site Scripting ↗2026-10-26 Improper Neutralization of Input During Web Page Generation Affects < 5.14.2 Patched in 5.14.2
- Patched Medium · 4.4 MailPoet <= 5.5.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-06 CVE-2024-12743 Improper Neutralization of Input During Web Page Generation Affects <= 5.5.1 Patched in 5.5.2
- Patched Medium · 4.4 MailPoet <= 5.3.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-10-29 CVE-2024-10103 Improper Neutralization of Input During Web Page Generation Affects <= 5.3.1 Patched in 5.3.2
- Patched Medium · 6.1 MailPoet – emails and newsletters in WordPress <= 3.23.1 - Reflected Cross-Site Scripting via URL parameter ↗2019-04-16 CVE-2019-11843 Improper Neutralization of Input During Web Page Generation Affects < 3.23.2 Patched in 3.23.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 40 languages, 7 at 90% or more
Plus 16 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names MailPoet when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions, Newsletter, Membership
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("suitable for", "built for", "who want").
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Multisite.
- ✓ Headings and lists 9 headings and 9 lists.
- ✓ Enough to quote 7,321 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email automation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-29 600K+ → 500K+ down after 358 days in tier
- 2024-07-06 700K+ → 600K+ down after 300 days in tier
- 2023-09-10 600K+ → 700K+ up after 17 days in tier
- 2023-08-24 700K+ → 600K+ down after 3 days in tier
- 2023-08-21 600K+ → 700K+ up after 385 days in tier
- 2022-08-01 500K+ → 600K+ up after 152 days in tier
- 2022-03-02 400K+ → 500K+ up after 91 days in tier
- 2021-12-01 300K+ → 400K+ up after 91 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 5 shared tags B -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 4 shared tags A -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 3 shared tags A -
Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for MailPoet – Newsletters, Email Marketing, and Automation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailpoet" width="480" height="300" style="border:0" loading="lazy" title="MailPoet – Newsletters, Email Marketing, and Automation — Plugin Pulse"></iframe> MailPoet – Newsletters, Email Marketing, and Automation: 500K+ active installs, 4.4★ (1,435 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailpoet
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