Meta pixel for WordPress

Meta pixel for WordPress is solid but leaving growth on the table.

Active installs

400K+

Rating

2.7★

wp.org · 164 reviews

Downloads / 30d

46K

Momentum

-13%

30d vs the 30d before

Against 1835 tracked Social plugins: health 75 vs 58 average · rating, weighted for review count, 2.8★ vs 3.8★.

What we found

1 critical 3 to fix 1 market context 1 strength

Unusually few reviews for its size

Critical

400K+ installs but only 164 reviews (2.7★ from those who did review). Plugins bundled with a host, shipped alongside a parent product, or installed once and never thought about again all show this shape. Read the ratio as a question, not a verdict.

What to do: Watch the surge: sustained growth with improving reviews clears this flag.

Downloads are cooling

Needs work

30-day download momentum is -13% while the Social category median is 0%. The decline is steeper than the market, which points at something plugin-specific.

What to do: A coordinated content and outreach push can re-ignite installs.

Rating below category benchmark

Needs work

Your rating, weighted for review count, is 2.8★ and trails the Social average of 3.8★.

What to do: Close the gap with targeted UX fixes and review recovery.

Readme fails 4 of 8 AI readiness checks

Needs work

AI assistants recommend what they can quote. Failing: says what it does, names who it is for, headings and lists and enough to quote. Short description names no action; say what the plugin does for the site.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →

≈

Light support activity. Few recent support threads, so there is no backlog to report.

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

1.3K3 Nov 2026

150K75K0

1.3K3 Nov 2026

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